Cell-Easy: a strategic web redesign to boost expertise and visibility
Cell-Easy is a major player in the development and manufacture of GMP cell therapies. The company supports its customers at every stage of their scientific projects, from R&D to production, with a high level of customization and technical expertise.
After a successful first collaboration, Cell-Easy renewed its trust in us for a second complete redesign of its website.
The objective was threefold: modernize the user experienceenhance the value of the company’s services and scientific expertise, and boost its visibility with prospects, partners and investors.
Cell-easy website development with WordPress Gutenberg FSE
The redesign of the Cell-Easy website was designed to offer an optimal user experience, adapted to the needs of a CDMO expert in cell culture. The architecture of the pages has been redesigned so that each service and solution is clearly identifiable and easily accessible.
Streamlined design and optimized navigation
The design has been modernized and streamlined, incorporating high-quality scientific visuals, graphic elements reflecting technical expertise and a style consistent with the world of biopharmacy.
Navigation has been optimized to enable visitors to find relevant information quickly, whether it’s about services, news or case studies.
A scalable WordPress website with Gutenberg FSE
The Cell-Easy website was developed using WordPress with Gutenberg Full Site Editing (FSE)guaranteeing a high-performance, scalable and easy-to-administer solution.
This approach enables Cell-Easy to easily upgrade its site, add new content and adapt to future developments in its CDMO business.
Strategic SEO support to maximize visibility
In parallel with the graphic and ergonomic overhaul, we implemented a complete, customized comprehensive SEO strategydesigned to boost Cell-Easy’s online visibility and generate qualified business opportunities.
Technical SEO optimization of the website
Particular attention has been paid totechnical SEO optimization to guarantee a solid foundation for natural referencing:
- clear, hierarchical HTML structure (H1, H2, H3),
- optimization of meta tags and titles,
- improved performance and loading speed,
- mobile compatibility and compliance with Core Web Vitals best practices.
Editorial SEO support and content structuring
Rather than just producing content, we supported Cell-Easy in a structured approach to SEO content creation, by setting up a clear, sustainable framework that could be easily used by in-house teams.
This support included :
- design of customized SEO templates for the site’s key pages (services, expertise, GMP solutions), integrating an optimized structure with H1, H2 and H3,
- editorial guidance for content writing, to ensure scientific consistency, clarity of message and alignment with SEO objectives,
- precise recommendations on alternative texts for images (ALT tags) to enhance accessibility and SEO,
- assistance in writing meta-descriptions and title tags, designed to improve click-through rates from search engines,
- the definition of best practices to maintain a clear hierarchy of content and fluid reading for both users and search engines.
- The integration of a news and case studies section to regularly feed the site with expert content, reinforcing Cell-Easy’s credibility and authority in its sector.
A high-performance website designed to acquire and promote Cell-Easy expertise
This approach provides Cell-Easy with a sustainable SEO editorial framework, facilitating the creation of new content while guaranteeing a high level of quality, consistency and performance over the long term.
Thanks to this dual approach – redesign and SEO strategy – the site has become a powerful communication and acquisition tool, capable of attracting customers, partners and prospects alike, while promoting Cell-Easy’s scientific expertise.
Do you have a website project?
WS helps you bring your ideas to life✧
Would you like to create a compelling user experience for your customers through storytelling? We’d love to hear from you. We’d be delighted to share our ideas with you. 😀
