RNAlead: an identity and a website to capture and engage prospects
RNAlead is a scientific start-up specializing in RNA delivery, a fast-growing and highly innovative sector. The company wanted to position itself as a dynamic, differentiating player in the market, while building a strong visual identity to support its launch.
The main requirement was to create a modern, strategic website, capable of reflecting its scientific expertise while appealing to its partners, investors and prospects.
Our global support: brand identity, design and strategy
Logo and graphic charter: complete creation of visual identity
For RNAlead, we designed a bespoke logo to reflect both their scientific expertise and their identity as an innovative start-up. The main idea was to play with DNA and RNA strands, integrating them visually to symbolize the core of their business. The associated graphic charter was then developed to create a coherent and instantly recognizable identity, covering colors, typography and graphic styles adapted to their positioning.
So the logo doesn’t just represent the brand: it embodies RNAlead’s business, vision and innovation, and serves as a common thread running through the entire graphic identity and website.
Iconography and graphic universe
We have developed a complete visual universe including :
- A customized infographic package
- Custom icons for every section of the site
- Scientific visuals in micro-photography
- Use of the RNA strand as a central graphic element throughout the site
The aim was to create a visually appealing, yet technical universe that would clearly set RNAlead apart from the competition. We supported the start-up in its visual and discursive positioning, as well as in the definition of its communication axes.
Design and development of the RNAlead website
The main objectives of the RNAlead website were to:
- Asserting a strong, differentiating identity
- Create a clear, high-impact communication tool
- Develop a platform for acquiring contacts and sharing information
- Leveraging the start-up’s scientific expertise and innovation
The design is built around contrasting visuals, micro-photographs and the RNA strand, the brand’s graphic signature.
Two-stage deployment: from one page to full site
1. One Page for a quick launch
To meet the tight deadlines, we created a complete One Page within a month, giving RNAlead a consistent digital presence immediately.
2. Full site deployment
Following the launch, a global website was developed as a central communication and acquisition tool.
- Complete home page
The home page presents RNAlead’s visual identity with the RNA strand and micro-photograph visuals. It highlights the start-up’s values and innovation, and guides visitors to key sections of the site.
- News, highlighting important events
This section allows you to share important projects, events and announcements. A front-page news item draws attention to strategic content, while improving SEO thanks to regularly updated content.
- Resources, integrating a lead acquisition form
Visitors can access scientific documents and materials, with a form to collect qualified contacts, turning interest into opportunity for the start-up.
- FAQ designed to support SEO
The FAQ answers visitors’ frequently asked questions and contributes to SEO by integrating relevant keywords. It also enhances credibility and user experience.
- Dedicated landing pages
Dedicated pages support specific marketing campaigns, events or offers, maximizing conversion of targeted visitors.
- About us” editorial page and Team page presenting the company’s members
This section combines :- Presentation of RNAlead’s mission, vision and values
- Highlighting the team and its expertise, humanizing the brand and reinforcing its credibility
- Presentation of RNAlead’s mission, vision and values
Visitors discover both the history and objectives of the start-up, and the talents that drive it forward.
A website and an identity for innovation
The RNAlead project illustrates our global approach, combining design, visual identity and web development to create a coherent, impactful experience.Today, RNAlead has a strong brand identity, with a logo inspired by DNA and a modern graphic universe, as well as a high-performance high-performance websiteRNAlead now has a strong brand identity, with a logo inspired by DNA and a modern graphic universe, as well as a high-performance website, promoting its scientific expertise and facilitating the acquisition of qualified contacts.
Thanks to this approach, RNAlead has established itself as an innovative and dynamic player in the RNA delivery sector, with a website and visual identity to match its ambition.
Do you have a website project?
WS helps you bring your ideas to life✧
Would you like to create a compelling user experience for your customers through storytelling? We’d love to hear from you. We’d be delighted to share our ideas with you. 😀
