{"id":7412,"date":"2023-04-13T12:48:53","date_gmt":"2023-04-13T10:48:53","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?p=7412"},"modified":"2025-12-05T13:51:53","modified_gmt":"2025-12-05T12:51:53","slug":"seo-sea-2-web-referencing-strategies","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/en\/blog\/seo-sea-2-web-referencing-strategies\/","title":{"rendered":"SEO &amp; SEA : 2 web referencing strategies"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-medium-font-size\"><strong>SEO &amp; SEA : 2 web referencing strategies<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\"><em>SEO or SEA\u2026 Which one to choose?<br>If you are not sure which SEO strategy to adopt. The web agency gives you all the tips to optimize your web content!<\/em><\/p>\n\n\n\n<p><strong>1. <a href=\"#def\">Web referencing : definitions and reminders<\/a><\/strong><\/p>\n\n\n\n<p><strong>2. <a href=\"#seo-vs-sea\">SEO vs SEA : the best practices of SEO by WS<\/a><\/strong><\/p>\n\n\n\n<p><strong>3. <a href=\"#seo-&amp;-sea\">Opting for an SEO &amp; SEA strategy: the winning combo<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\" id=\"def\"><strong>Web referencing : definitions and reminders<\/strong><\/h2>\n\n\n\n<p>You want your website to appear at the top of the Google results, but you&#8217;re not sure what strategy to adopt? Your favorite <strong><a href=\"https:\/\/www.wsinteractive.com\/en\/blog\/we-love-toulouse\/\">web agency in Toulouse<\/a><\/strong> will help you!\u00a0<\/p>\n\n\n\n<p>Today, the web agency explains all about the<mark style=\"font-weight: bold; background-color: rgba(0, 0, 0, 0); color: rgb(136, 101, 250);\" class=\"has-inline-color\">SEO<\/mark>and<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">SEA<\/mark><\/strong>.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:16px\"><em>Do you already know all the keys to natural search engine optimization (SEO) and paid search engine optimization (SEA)? Don&#8217;t worry, we&#8217;ll reveal all the secrets of other SEO solutions with <strong>SEM<\/strong>, <strong>SMO <\/strong>and <strong>SMA <\/strong>in our next blog post!<\/em><\/p>\n\n\n\n<p>SEO and SEA, 2 SEO methods to consider to reach the top of the search results\u2026 Deciphering!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seo-the-natural-referencing\"><strong>SEO : the natural referencing<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><strong>What does SEO mean?<\/strong><\/h4>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>SEO <\/strong>comes from <strong>Search Engine Optimization<\/strong>.<br>Better known as natural referencing, SEO refers to &#8220;<strong>any technique implemented to improve the position<\/strong> of a website on the results pages of search engines&#8221;.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-300x289.png\" alt=\"\" class=\"wp-image-6227\" style=\"width:202px;height:195px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-300x289.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-1024x986.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-768x740.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_.png 1081w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\"><strong>The principles of natural referencing (SEO)<\/strong><\/mark><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Index the pages of your website in search engines<\/strong> (Google, but also Bing, Ecosia, Lilo, etc.).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase the global visibility of your site by placing it in a good position in the results proposed by these search engines.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connect interested Internet users with products, services and content (informative, commercial, transactional, or other)<\/strong>, via relevant keywords aggregated according to a semantic logic.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">The objective of natural referencing?<\/mark><\/strong><\/h4>\n\n\n\n<p>Get the right information to the right users at the right time! By positioning on keywords and search queries.<\/p>\n\n\n\n<p>In concrete terms, we say that a website is well optimized or referenced if it ranks in the first page of search engine results for the query (keyword or set of keywords) searched.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sea-the-paid-referencing\"><strong>SEA : the paid referencing<\/strong><\/h3>\n\n\n\n<p><strong>SEA <\/strong>stands for <strong>Search Engine Advertising<\/strong>.<br>If you don&#8217;t have time to create content and build your semantic cocoon (SEO) step by step, and if you have an advertising budget, SEA is a good way to target keywords and generate traffic to your website quickly.<\/p>\n\n\n\n<p>With SEA, it&#8217;s simple: <strong>you don&#8217;t invest time, but a budget to get to the top of the search results.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" width=\"300\" height=\"291\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-300x291.png\" alt=\"\" class=\"wp-image-7290\" style=\"width:212px;height:205px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-300x291.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-1024x994.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-768x745.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10.png 1076w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p><\/p>\n\n\n\n<p>In short, SEA places your page\/site in an &#8220;advertising&#8221; spot, even before the natural results listing.<\/p>\n\n\n\n<p>For example, at Google, it is possible to use <strong>Google Ads<\/strong> to make your <strong>pages stand out in the advertising section<\/strong> (just below the search bar) by <strong>investing on certain well targeted keywords<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\"><strong>The principles of paid search (SEA)<\/strong><\/mark><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Invest on 1 or x keywords to make your site stand out in the requests related to these keywords.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritize c<\/strong>ertain keywords in your strategy, <strong>to bid and win the most relevant positions, with regard to your budget and your strategy <\/strong>(the general keywords being the most sought after, therefore the most prized \/ competitive, the &#8220;niche&#8221; keywords being more affordable but less sought after).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Carry out lightning campaigns, <\/strong>or of longer duration, according to the strategic topicality: event, launching of products, show\u2026<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">What are the objectives of paid search?<\/mark><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase global visibility: <\/strong>when used properly, SEA can be very powerful in propelling your site to the top of the results! In the short term, SEA can significantly increase the visibility of a company, a brand or a product on the market.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate leads via targeted traffic<\/strong>: by positioning your links on<strong> specific queries.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Convert and increase your sales: <\/strong>with pre-qualified traffic, you<strong> increase your chances of conversion, and therefore of sales<\/strong>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-vs-sea\">SEO vs SEA : the best practices of SEO <em>by<\/em> WS<\/h2>\n\n\n\n<p>More than just SEO strategies, SEO and SEA are really a plus for any website. Knowing what they are is fine, but do you really know how to use them on a daily basis?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improve-your-seo-tips-and-best-practices\"><strong>Improve your SEO: tips and best practices<\/strong><\/h3>\n\n\n\n<p>How to work on its natural referencing, given that the algorithms of search engines (like Google) are updated very frequently? <strong>Freshness and regularity are the key rules of SEO!<\/strong><\/p>\n\n\n\n<p>The secret of natural referencing lies in the conception, the <strong>maintenance and the update of your SEO strategy. <\/strong>To stop suffering from your keywords: exploit them and optimize them \ud83d\ude09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-1024x565.png\" alt=\"\" class=\"wp-image-7271\" style=\"width:686px;height:378px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-1024x565.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-300x165.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-768x423.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Which keywords to optimize for your SEO strategy? Your <strong><a href=\"https:\/\/www.wsinteractive.com\/en\/solutions\/\">web agency accompanies you<\/a> <\/strong>in defining your strategy!<\/p>\n\n\n\n<p>After <strong>selecting relevant keywords<\/strong> (in line with your content, products or services), you must integrate them as much as possible (while remaining natural, of course: readability is important!) to improve your SEO!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-big-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:16px\">Don&#8217;t forget to include them in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">Your <strong>Title <\/strong>(<em><a href=\"https:\/\/www.blogdumoderateur.com\/etat-du-web-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">64 % of well-referenced websites include an H1 and 70% contain a H2<\/a>)<\/em> <strong>and body paragraph<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">Your <strong>meta descriptions <\/strong><em>(<a href=\"https:\/\/www.blogdumoderateur.com\/etat-du-web-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">68 % of pages have one!<\/a>)<\/em><strong> and other metadata (alternative and descriptive texts).<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">Your <strong>internal and external referral links <\/strong>(or close to these links). Your URLs\u2026.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p><strong><strong>And the little extra to improve your SEO? Improving the user experience!<\/strong><\/strong><\/p>\n\n\n\n<p>In the new versions of Google&#8217;s <strong>rating-indexing algorithm, be sure not to neglect the user experience of your site<\/strong>! On the contrary, to boost your SEO, optimize :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">The ergonomics of your site<\/mark><\/strong>: for a smooth and quality navigation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">The user path<\/mark><\/strong>reliable, simple and intuitive.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Clicks, CTAs and interactions on your site<\/mark><\/strong>: to control your bounce &amp; conversion rates!<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-sea-tips-for-a-marketing-leverage-effect\"><strong>Our SEA tips: for a marketing leverage effect!<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Search Engine Optimization<\/strong> is a good <strong>SEO <\/strong>strategy, but depending on your needs at the time, <strong>SEA (Search Engine Advertising) <\/strong>is also worth considering.<\/p>\n\n\n\n<p>To include it in your strategy, WS shares its <strong>three key points<\/strong> \ud83d\ude09<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-300x289.png\" alt=\"\" class=\"wp-image-7273\" style=\"width:189px;height:181px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-300x289.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-1024x986.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-768x740.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1.png 1081w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>1)<\/strong> <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Establish a budget<\/mark><\/strong>:&nbsp;Since <strong>paid <\/strong>search invoicing is done on a per-<strong>click <\/strong>basis, it is essential to define a <strong>budget <\/strong>to anticipate and control your expenses. Remember: <strong>each click of an Internet user on your commercial link is synonymous with the payment of the targeted keyword<\/strong>!<\/p>\n\n\n\n<p><strong>2)<mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Select keywords<\/mark><\/strong>(according to your <strong>priorities<\/strong> and your <strong>budget<\/strong>): the basic principle in SEO! The words you use must have a good potential of request, in order to be searched by the Internet users\u2026 while not being too competitive so as not to consume all your budget in 1 week! It&#8217;s up to you to find your <strong>balance<\/strong>, depending on your strategy \ud83d\ude09 (we can advise you if needed!)<\/p>\n\n\n\n<p><strong>3)<mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Write the content of the commercial links<\/mark><\/strong>: remember, search engines are smart! You must write according to your objectives and your target: a short and punchy ad will encourage more people to click on your link \ud83d\ude09<\/p>\n\n\n\n<p>What are the benefits of an <strong>SEA strategy<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A quick visibility of your website: <\/strong>unlike SEO, paid search can make your website appear <strong>very quickly in the first results of search engines.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimal real-time control: <\/strong>you can modify and adjust your ads and your budget in real time.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A more precise and targeted campaign: <\/strong>with the SEA you can more easily reach a precise objective, especially by combining the proposed marketing techniques (Google my Business, Web Affiliation, Google Ads\u2026).<\/li>\n<\/ul>\n\n\n\n<p>And for<strong>e-commerce sites<\/strong>, SEA is a good rather effective way to quickly gain a good positioning on keywords and to generate qualified traffic directly with consumers!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-&amp;-sea\">Opting for an SEO &amp; SEA strategy: the winning combo<\/h2>\n\n\n\n<p>Now that you know the basics about SEO and SEA, how about combining the two in your web marketing strategy?<\/p>\n\n\n\n<p>Opting for a <strong>complete SEO strategy combining SEO and SEA<\/strong> will allow you to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respond quickly to your traffic, acquisition and conversion needs, thanks to SEA.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><em>&amp; to\u2026<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthen your natural position and your reputation in the long term, by building and consolidating your SEO ranking in the search results of your users<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Knowing that to maximize your traffic, you need to appear on the first page of Google, this double optimization strategy makes sense.<\/p>\n\n\n\n<p>In the end, the answer to the question &#8220;Which SEO technique to choose between SEO and SEA?&#8221; is surely both! Don&#8217;t you agree?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>So what are you waiting for to set up a SEO &amp; SEA strategy? Contact your <strong><a href=\"https:\/\/www.wsinteractive.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">favorite web agency <\/a><\/strong>, because at WS we like to accompany you towards an optimal referencing!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO &amp; SEA : 2 web referencing strategies SEO or SEA\u2026 Which one to choose?If you are not sure which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,84],"tags":[],"class_list":["post-7412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-smo-en","category-web-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO &amp; SEA : 2 web referencing strategies - WS Interactive<\/title>\n<meta name=\"description\" content=\"SEO &amp; SEA : 2 web referencing strategies SEO or SEA\u2026 Which one to choose?If you are not sure which SEO strategy to adopt. 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