{"id":8307,"date":"2023-05-04T10:38:25","date_gmt":"2023-05-04T08:38:25","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?p=8307"},"modified":"2024-09-17T22:12:23","modified_gmt":"2024-09-17T20:12:23","slug":"usxo-cro-web-referencing","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/","title":{"rendered":"SXO and CRO: the importance of UX in web referencing"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><strong>SXO &amp; CRO: the importance of UX in web referencing<\/strong><\/p>\n\n\n\n<p><em>Between SXO, CRO and other keys to web optimization, WS shares with you the importance of user experience on the SEO of your websites!<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p>Developing a <strong>good user experience<\/strong> (UX) on your site is nowadays essential to <strong>retain your visitors<\/strong> and convert them into <strong>users of your site<\/strong>. But did you know that these elements are now also taken into account for\u2026 <strong>referencing <\/strong>and <strong>optimization of your site<\/strong>?<\/p>\n\n\n\n<p>And yes! The UX is now at the heart of<mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\"><strong>Google&#8217;s indexing algorithms<\/strong><\/mark>. Between SXO and CRO, we explain these new elements to take into account to <strong>optimize your website<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sxo-search-experience-optimization-ux\"><strong>SXO : Search Experience Optimization<\/strong> (UX)<\/h2>\n\n\n\n<p><a href=\"https:\/\/comarketing-news.fr\/e-commerce-limportance-de-lux-en-15-chiffres-cles\/\" target=\"_blank\" rel=\"noreferrer noopener\">68% of Internet users <\/a>leave a site because of a poor user experience and <a href=\"https:\/\/www.testapic.com\/informations-pratiques\/actualites\/best-practices\/39-statistiques-chiffres-ux-parlent-elles-memes\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% <\/a><a href=\"https:\/\/www.testapic.com\/informations-pratiques\/actualites\/best-practices\/39-statistiques-chiffres-ux-parlent-elles-memes\/\" target=\"_blank\" rel=\"noreferrer noopener\">des acheteurs en ligne<\/a> say they leave a site because they can&#8217;t understand what the company is offering.<\/p>\n\n\n\n<p>\u2026That&#8217;s quite a loss of audience, isn&#8217;t it?<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That&#8217;s why today, the UX must be <strong>taken into account in the design of your website\u2026 as in your marketing strategy<\/strong>!<\/p>\n\n\n\n<p>This is what <strong>SXO<\/strong>, Search Experience Optimization, is all about &#8211; an<mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\"><strong>optimization strategy that focuses on improving<\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">the overall experience<\/mark><\/strong>of your site&#8217;s visitors\/users.<\/p>\n\n\n\n<p>\ud83c\udfaf<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">SXO objective ?<\/mark><\/strong> <strong>Turn your visitors into active users<\/strong>, then <strong>leads<\/strong>, by giving them access to what they are looking for <em>quickly and easily.<\/em><\/p>\n\n\n\n<p>The SXO therefore influences your referencing, and more particularly your <strong>Bounce Rate<\/strong> and therefore your user <strong>retention rate<\/strong> on your site!<\/p>\n\n\n\n<p><strong>How to optimize the user experience <\/strong>(UX) of your website<strong>?<\/strong><\/p>\n\n\n\n<p>Fluidity is the key! Your users must be able to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find <strong>relevant and targeted results <\/strong>that <strong>match <\/strong>and <strong>answer their search<\/strong>,<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Navigate quickly<\/strong> (speed, loading time) and <strong>simply <\/strong>on your website,<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand <\/strong>the products, services or information presented on your different pages\u2026<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"532\" height=\"1024\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_4-1-532x1024.png\" alt=\"Une bonne experience utilisateur = Web marketing = outils d'optimisation et de r\u00e9f\u00e9rencement web \n\" class=\"wp-image-8042\" style=\"width:326px;height:629px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_4-1-532x1024.png 532w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_4-1-156x300.png 156w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_4-1-768x1477.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_4-1-799x1536.png 799w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_4-1.png 911w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>UX <\/strong>is therefore based on the <strong>design <\/strong>(graphic and technical) of your site, as well as on the <strong>quality and ease of understanding of your content<\/strong> (we talk about UX Writing)!<\/p>\n\n\n\n<p>Every detail counts! Each aspect of the <strong>UX <\/strong>(user experience) is analyzed by search engines to <strong>rate<\/strong>, <strong>reference <\/strong>and <strong>rank <\/strong>your website, in terms of reliability &#8211; quality of content \u2026 as well as the experience of browsing your site. And beyond the user experience rating of search engines\u2026 It&#8217;s still better to build a site that can be used by your targets, right?<\/p>\n\n\n\n<p>The secret to building a UX-friendly website? The secret<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">to building a UX-friendly website is to have a user-centered design approach<\/mark><\/strong>, so that you can <strong>project yourself into the use of your website<\/strong>. Once your site is designed and put online, the best thing to do is to test it and analyze the results of your tests! WS can accompany and advise you in this regard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cro-conversion-rate-optimization\"><strong>CRO : Conversion Rate Optimization<\/strong><\/h2>\n\n\n\n<p>Here comes the final stage of your <strong>user tunnel:<\/strong> the grail of <strong>Conversion<\/strong>! Your users have found your site in the search results, clicked on the link to your page and are now browsing through your content. Now it&#8217;s time to <strong>convince <\/strong>and <strong>convert <\/strong>them!<\/p>\n\n\n\n<p>From user to buyer, ambassador, partner or potential candidate\u2026 the <strong>attraction <\/strong>&#8211; <strong>conversion of your targets<\/strong> is usually central in the design of any website. The optimizations made for this purpose are called <strong>CRO<\/strong>, <em>Conversion Rate Optimization!<\/em><\/p>\n\n\n\n<p><strong>CRO <\/strong>(<em>Conversion Rate Optimization<\/em>) refers to the analysis and<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">optimization techniques of the conversion rate<\/mark><\/strong>. Its principle: <strong>analyze the trends of your domain<\/strong>, the <strong>behaviors of your targets<\/strong> and the <strong>navigation of your users<\/strong> to better understand their interactions with your site and its contents.<\/p>\n\n\n\n<p>\ud83c\udfaf<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">CRO objective ?<\/mark>Evaluate the relevance of your global strategy<\/strong> to better direct it, and optimize your site to <strong>maximize your conversion rate<\/strong>! Depending on the angles and objectives of your strategy (prospecting, creation of a community, increase of the clientele, use of a service\u2026), this conversion can come from different actions performed by the user:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creation of a customer account or completion of a form,<\/li>\n\n\n\n<li>Purchase of a service\/product or subscription to a paid service,<\/li>\n\n\n\n<li>Broadcasting \/ Sharing or reacting to a publication,<\/li>\n\n\n\n<li>Subscription to your newsletter \/ social network,<\/li>\n\n\n\n<li>Participation in an event \/ webinar,<\/li>\n\n\n\n<li>Publication of a customer review,<\/li>\n\n\n\n<li>Contact\u2026 etc.!<\/li>\n<\/ul>\n\n\n\n<p>To optimize your <strong>conversion rate<\/strong>, you need to understand <strong>what your target users are looking for <\/strong>and <strong>how your active users interact with your site<\/strong>: what actions do they take? What obstacles prevent them from completing the action you want them to take? An intrusive captcha? A bug in your form? Or a content that is simply not engaging?<\/p>\n\n\n\n<p>The secret of CRO lies in the<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">art of understanding<\/mark><\/strong>and<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">guiding your visitors<\/mark><\/strong>in their navigation\u2026 until they convert!<\/p>\n\n\n\n<p>In short, <strong>Conversion Rate Optimization<\/strong> is the central key to achieving your strategic goals.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-background-color has-background\"><strong>Web marketing<\/strong> encompasses all these <strong>SEO levers<\/strong> and goes even further\u2026 And yes, there are many other forms of <strong>web content optimization<\/strong> (via video advertising, affiliation or inbound marketing, for example) to discover with your <strong><a href=\"https:\/\/www.wsinteractive.com\/en\/blog\/optimize-your-web-referencing\/\" target=\"_blank\" rel=\"noreferrer noopener\">web agency<\/a><\/strong> or in<strong><a href=\"https:\/\/www.wsinteractive.com\/en\/blog\/optimize-your-web-referencing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">our article of the other web optimization keys <\/mark><\/a><\/strong>!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SXO &amp; CRO: the importance of UX in web referencing Between SXO, CRO and other keys to web optimization, WS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,81],"tags":[],"class_list":["post-8307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-smo-en","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX: its key role in web referencing - WS Interactive<\/title>\n<meta name=\"description\" content=\"User Experience: Between SXO and CRO, WS reminds you of the importance of user experience for your website&#039;s SEO!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX: its key role in web referencing - WS Interactive\" \/>\n<meta property=\"og:description\" content=\"User Experience: Between SXO and CRO, WS reminds you of the importance of user experience for your website&#039;s SEO!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/\" \/>\n<meta property=\"og:site_name\" content=\"WS Interactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wsinteractive\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T08:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T20:12:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_1-\u2013-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1268\" \/>\n\t<meta property=\"og:image:height\" content=\"999\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ws_interactive\" \/>\n<meta name=\"twitter:site\" content=\"@ws_interactive\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/\"},\"author\":{\"name\":\"Alice\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#\\\/schema\\\/person\\\/bbb9c3d816f010353bf806888833a517\"},\"headline\":\"SXO and CRO: the importance of UX in web referencing\",\"datePublished\":\"2023-05-04T08:38:25+00:00\",\"dateModified\":\"2024-09-17T20:12:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/\"},\"wordCount\":845,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wsinteractive.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/article_image_1-\u2013-2-1.png\",\"articleSection\":[\"SEO \\\/ SMO\",\"Web development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/\",\"url\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/\",\"name\":\"UX: its key role in web referencing - WS Interactive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wsinteractive.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/article_image_1-\u2013-2-1.png\",\"datePublished\":\"2023-05-04T08:38:25+00:00\",\"dateModified\":\"2024-09-17T20:12:23+00:00\",\"description\":\"User Experience: Between SXO and CRO, WS reminds you of the importance of user experience for your website's SEO!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.wsinteractive.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/article_image_1-\u2013-2-1.png\",\"contentUrl\":\"https:\\\/\\\/www.wsinteractive.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/article_image_1-\u2013-2-1.png\",\"width\":1268,\"height\":999,\"caption\":\"ux\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/blog\\\/usxo-cro-web-referencing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SXO and CRO: the importance of UX in web referencing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/\",\"name\":\"WS Interactive\",\"description\":\"WS\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#organization\",\"name\":\"WS Interactive\",\"url\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.wsinteractive.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/cropped-WSI_logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.wsinteractive.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/cropped-WSI_logo.svg\",\"caption\":\"WS Interactive\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wsinteractive\",\"https:\\\/\\\/x.com\\\/ws_interactive\",\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/ws-interactive\",\"https:\\\/\\\/www.instagram.com\\\/ws_interactive\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/en\\\/#\\\/schema\\\/person\\\/bbb9c3d816f010353bf806888833a517\",\"name\":\"Alice\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb33f9998ae58ba0c360401b6bac1d792aa76450f5aa507f532f01106d8fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb33f9998ae58ba0c360401b6bac1d792aa76450f5aa507f532f01106d8fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22cb33f9998ae58ba0c360401b6bac1d792aa76450f5aa507f532f01106d8fa9?s=96&d=mm&r=g\",\"caption\":\"Alice\"},\"sameAs\":[\"https:\\\/\\\/www.wsinteractive.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UX: its key role in web referencing - WS Interactive","description":"User Experience: Between SXO and CRO, WS reminds you of the importance of user experience for your website's SEO!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/","og_locale":"en_US","og_type":"article","og_title":"UX: its key role in web referencing - WS Interactive","og_description":"User Experience: Between SXO and CRO, WS reminds you of the importance of user experience for your website's SEO!","og_url":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/","og_site_name":"WS Interactive","article_publisher":"https:\/\/www.facebook.com\/wsinteractive","article_published_time":"2023-05-04T08:38:25+00:00","article_modified_time":"2024-09-17T20:12:23+00:00","og_image":[{"width":1268,"height":999,"url":"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_1-\u2013-2-1.png","type":"image\/png"}],"author":"Alice","twitter_card":"summary_large_image","twitter_creator":"@ws_interactive","twitter_site":"@ws_interactive","twitter_misc":{"Written by":"Alice","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/#article","isPartOf":{"@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/"},"author":{"name":"Alice","@id":"https:\/\/www.wsinteractive.com\/en\/#\/schema\/person\/bbb9c3d816f010353bf806888833a517"},"headline":"SXO and CRO: the importance of UX in web referencing","datePublished":"2023-05-04T08:38:25+00:00","dateModified":"2024-09-17T20:12:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/"},"wordCount":845,"publisher":{"@id":"https:\/\/www.wsinteractive.com\/en\/#organization"},"image":{"@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_1-\u2013-2-1.png","articleSection":["SEO \/ SMO","Web development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/","url":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/","name":"UX: its key role in web referencing - WS Interactive","isPartOf":{"@id":"https:\/\/www.wsinteractive.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/#primaryimage"},"image":{"@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_1-\u2013-2-1.png","datePublished":"2023-05-04T08:38:25+00:00","dateModified":"2024-09-17T20:12:23+00:00","description":"User Experience: Between SXO and CRO, WS reminds you of the importance of user experience for your website's SEO!","breadcrumb":{"@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/#primaryimage","url":"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_1-\u2013-2-1.png","contentUrl":"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/05\/article_image_1-\u2013-2-1.png","width":1268,"height":999,"caption":"ux"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wsinteractive.com\/en\/blog\/usxo-cro-web-referencing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wsinteractive.com\/en\/"},{"@type":"ListItem","position":2,"name":"SXO and CRO: the importance of UX in web referencing"}]},{"@type":"WebSite","@id":"https:\/\/www.wsinteractive.com\/en\/#website","url":"https:\/\/www.wsinteractive.com\/en\/","name":"WS Interactive","description":"WS","publisher":{"@id":"https:\/\/www.wsinteractive.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wsinteractive.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wsinteractive.com\/en\/#organization","name":"WS Interactive","url":"https:\/\/www.wsinteractive.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wsinteractive.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2024\/02\/cropped-WSI_logo.svg","contentUrl":"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2024\/02\/cropped-WSI_logo.svg","caption":"WS Interactive"},"image":{"@id":"https:\/\/www.wsinteractive.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wsinteractive","https:\/\/x.com\/ws_interactive","https:\/\/fr.linkedin.com\/company\/ws-interactive","https:\/\/www.instagram.com\/ws_interactive\/"]},{"@type":"Person","@id":"https:\/\/www.wsinteractive.com\/en\/#\/schema\/person\/bbb9c3d816f010353bf806888833a517","name":"Alice","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/22cb33f9998ae58ba0c360401b6bac1d792aa76450f5aa507f532f01106d8fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22cb33f9998ae58ba0c360401b6bac1d792aa76450f5aa507f532f01106d8fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22cb33f9998ae58ba0c360401b6bac1d792aa76450f5aa507f532f01106d8fa9?s=96&d=mm&r=g","caption":"Alice"},"sameAs":["https:\/\/www.wsinteractive.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/posts\/8307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/comments?post=8307"}],"version-history":[{"count":7,"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/posts\/8307\/revisions"}],"predecessor-version":[{"id":34440,"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/posts\/8307\/revisions\/34440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/media\/8006"}],"wp:attachment":[{"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/media?parent=8307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/categories?post=8307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wsinteractive.com\/en\/wp-json\/wp\/v2\/tags?post=8307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}