{"id":9409,"date":"2023-06-01T12:07:50","date_gmt":"2023-06-01T10:07:50","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?p=9409"},"modified":"2023-06-01T12:26:52","modified_gmt":"2023-06-01T10:26:52","slug":"website-performance-tools","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/en\/blog\/website-performance-tools\/","title":{"rendered":"Web performance tools: how to evaluate your website?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><strong>Web performance tools: how to evaluate your website?<\/strong><\/p>\n\n\n\n<p><em>Web performance, how to measure it and why? More than just a technical aspect, it&#8217;s also about the effectiveness of your UX, SEO and website traffic. Between scores, tools and measurement indicators, the web agency helps you clarify all this!<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\" id=\"h-mesurer-les-performances-de-son-site-web\">Mesurer les performances de son site web<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-style-cta-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:18px\"><strong><a href=\"https:\/\/www.blogdumoderateur.com\/14-bonnes-pratiques-concevoir-landing-page-efficace\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of internet users <\/a><\/strong>say they won&#8217;t return to sites that take longer than 4 seconds to load. While this may seem a short time, those few seconds can quickly seem interminable to your users.<\/p>\n<\/blockquote>\n\n\n\n<p>Beyond aesthetics, the <strong>performance of your web site<\/strong> is an essential factor in ensuring that it is properly distributed and used.<\/p>\n\n\n\n<p>But how do you measure performance? What tools should you use to analyze your web pages, your search engine optimization or your site&#8217;s loading speed?<\/p>\n\n\n\n<p>The web agency reveals all the keys to measuring the performance and quality of your website!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tools-for-measuring-the-overall-performance-and-display-speed-of-a-website\"><strong>Tools for measuring the overall performance and display speed of a website<\/strong><\/h3>\n\n\n\n<p>Numerous web extensions are available free of charge to help you keep track of your performance scores:<\/p>\n\n\n\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Lighthouse<\/mark><\/a>: <\/strong>a Google extension (100% free!) to be installed on your browser, which generates an SEO report on the web page visited. It&#8217;s the tool you need to evaluate at a glance <strong>the points you need to correct in order to optimize your SEO.<\/strong><\/p>\n\n\n\n<p>The <strong>audit <\/strong>is broken down into 5 categories (each with a score from 1 to 100), focusing on :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your website&#8217;s overall performance,<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The accessibility of your site,<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO quality.<\/li>\n<\/ul>\n\n\n\n<p><em>Lighthouse can also help you with your <strong>Progressive Web App <\/strong>(PWA) and guide you <strong>through the best practices<\/strong> for optimizing your site!<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">GTmetrix<\/mark><\/a>: <\/strong>the tool that lets you test your website&#8217;s performance in terms of <strong>resources <\/strong>and <strong>responsiveness <\/strong>(loading time, server requests, code optimization\u2026)! .<\/p>\n\n\n\n<p>Our advice? For <strong>good performance<\/strong> on your site <em>(read: for a <strong>fluid user experience<\/strong>)<\/em>, your <strong>key web pages<\/strong> should display in <strong>less than 1.2 seconds<\/strong> and have a <strong>grade of A<\/strong>.<\/p>\n\n\n\n<p>Is your site slow? Is your performance declining?<\/p>\n\n\n\n<p>Take a close look at the <strong>weight of your pages <\/strong>and the <strong>capacity of your server<\/strong>! This is one of the first reflexes you need to understand the origin of a performance problem.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" width=\"243\" height=\"300\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/roberto-nickson-hLgYtX0rPgw-unsplash-copie-1-243x300.png\" alt=\"\" class=\"wp-image-9361\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/roberto-nickson-hLgYtX0rPgw-unsplash-copie-1-243x300.png 243w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/roberto-nickson-hLgYtX0rPgw-unsplash-copie-1-828x1024.png 828w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/roberto-nickson-hLgYtX0rPgw-unsplash-copie-1-768x950.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/roberto-nickson-hLgYtX0rPgw-unsplash-copie-1.png 1081w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>Using these 2 tools is a good way of regularly monitoring the performance of your websites and taking action as it evolves. Don&#8217;t neglect your scores! <em>And if you need help, contact your web agency \ud83d\ude09<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analyze-your-site-s-user-experience-ux\"><strong>Analyze your site&#8217;s user experience (UX)<\/strong><\/h3>\n\n\n\n<p>Your website&#8217;s performance goes hand in hand with the quality of its User Experience (or &#8220;<strong>UX<\/strong>&#8220;). It&#8217;s important that your users <strong>simply navigate<\/strong> your website.<\/p>\n\n\n\n<p>To this end, WS shares 2 tools for <strong>analyzing <\/strong>and <strong>optimizing <\/strong>your <strong>user experience<\/strong> (UX):<\/p>\n\n\n\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Hotjar<\/mark><\/a>: <\/strong>a <strong>heat map<\/strong> <em>(in other words, a<strong> schematic representation<\/strong> of <strong>browsing data<\/strong> in &#8220;hot and cold weights&#8221;)<\/em> which <strong>enables <\/strong>you to analyze the <strong>browsing habits of visitors to your website<\/strong>. The aim is to detect hot spots and areas of friction on your pages. Thanks to this tool, you can visualize trends in user behavior. And to take it a step further, <strong>mouse tracking <\/strong>and <strong>session recording <\/strong>(<em>anonymous<\/em>) will enable you to <strong>analyze your users&#8217; actions in greater depth!<\/strong><\/p>\n\n\n\n<p>\ud83d\udee0\ufe0f<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Google heart UX Framework<\/mark><\/strong>: a best practice tool based on 5 key principles: <strong>happiness<\/strong> (what criteria motivate your visitors to come and interact?), <strong>engagement <\/strong>(do your visitors become active users of your site?), user <strong>acquisition <\/strong>and <strong>retention <\/strong>(<em>do your users stay and return to your site?<\/em>)\u2026 not forgetting the success of your page\/website&#8217;s mission (<em>e.g. how many people failed\/succeeded in filling in a form to the end?<\/em>).<\/p>\n\n\n\n<p><em><strong>Don&#8217;t forget: <\/strong><\/em>a user who has a good experience when first browsing your website is much more likely to return. So don&#8217;t neglect your UX! To <strong>boost your performance<\/strong>, make sure you include UX in your qualitative analysis of your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analyze-your-web-traffic-and-seo-with-the-advice-of-a-web-agency\">Analyze your web traffic and SEO with the advice of a web agency<\/h2>\n\n\n\n<p>Performance means<strong> technical optimization, improved UX<\/strong>\u2026 but also <strong>good SEO practices!<\/strong><\/p>\n\n\n\n<p>While the technical performance of your website is essential to the life of your site, it&#8217;s just as important to boost your SEO to improve your traffic.<br>So let&#8217;s take a look at how to <strong>evaluate your SEO performance<\/strong>, so you can develop it further over time!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-les-key-performance-indicator-to-track-your-seo-performance\"><strong>Les Key Performance Indicator to track your SEO performance<\/strong><\/h3>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/Groupe-4235-1024x546.png\" alt=\"\" class=\"wp-image-9356\" width=\"88\" height=\"47\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/Groupe-4235-1024x546.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/Groupe-4235-300x160.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/Groupe-4235-768x410.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/Groupe-4235.png 1039w\" sizes=\"(max-width: 88px) 100vw, 88px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<p>The easiest way to calculate your website&#8217;s SEO performance? Define and track <strong>key success indicators<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\"><strong>(KPI)<\/strong><\/mark>!\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>But which ones to choose?<\/strong> Your Toulouse web agency advises you on 7 KPIs to monitor in order to track the progress of your natural referencing:\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/clement-helardot-95YRwf6CNw8-unsplash-copie-1-300x289.png\" alt=\"\" class=\"wp-image-9359\" width=\"337\" height=\"326\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/clement-helardot-95YRwf6CNw8-unsplash-copie-1-300x289.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/clement-helardot-95YRwf6CNw8-unsplash-copie-1-768x740.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/clement-helardot-95YRwf6CNw8-unsplash-copie-1.png 1081w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>1- Position by keyword (the most relevant to your industry!),<\/p>\n\n\n\n<p>2- Organic visits and traffic share,<\/p>\n\n\n\n<p>3- Quantity and quality of inbound and outbound links,<\/p>\n\n\n\n<p>4- Bounce rate (in other words, the proportion of visitors who leave the site after consulting just one target page),<\/p>\n\n\n\n<p>5- Length of time your users spend on your site,<\/p>\n\n\n\n<p>6- Most visited pages,<\/p>\n\n\n\n<p>7- Referring domains and backlinks.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong><em>Reminder<\/em><\/strong>: Don&#8217;t forget to analyze the relevance of the keywords you use and the positioning of your pages in search results, according to the target queries \ud83d\ude09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tools-to-measure-your-website-traffic\"><strong>Tools to measure your website traffic<\/strong><\/h3>\n\n\n\n<p>Defining the <strong>Key Performance Indicators<\/strong> to be <strong>analyzed <\/strong>is all well and good, but knowing how to <strong>qualify <\/strong>and <strong>improve your traffic <\/strong>is even better!<\/p>\n\n\n\n<p>There are many tools and criteria for analyzing website traffic. Our web agency is familiar with them, and uses them on a daily basis to monitor the evolution of its websites.<\/p>\n\n\n\n<p>WS presents its<strong> key tools for analyzing your website&#8217;s traffic and ranking<\/strong>:<\/p>\n\n\n\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/search.google.com\/search-console\/welcome?utm_source=about-page\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Google Search Console<\/mark><\/a><\/strong>, a free tool that lets you check the status of your internal and\/or incoming links, as well as identify URLs that aren&#8217;t working. Google Search Console can also help you analyze the indexing of your pages and search keywords\u2026it&#8217;s up to you to find out!<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Google Analytics<\/mark><\/a>(<em>GA4,<\/em><\/strong><em> <\/em><\/p>\n\n\n\n<p>formerly UA) to analyze the audience (with paid and free searches) of your website. GA4&#8217;s comprehensive (if not complex;) features enable you to build tagging plans, refine click-through rates, identify under-performing pages, CTAs (acquisition rates) that convert less than others, least-viewed pages\u2026enough to analyze your website&#8217;s session data in depth, for better optimization!<br>Its weak point:<strong> respect for your users&#8217; privacy<\/strong>, and its rather limited compliance with the General Data Protection Regulation (RGPD). In contrast to Matomo\u2026<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/05_blog_outils_performance_202305-243x300.png\" alt=\"\" class=\"wp-image-9384\" width=\"158\" height=\"195\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/05_blog_outils_performance_202305-243x300.png 243w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/05_blog_outils_performance_202305-828x1024.png 828w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/05_blog_outils_performance_202305-768x950.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/05_blog_outils_performance_202305.png 1081w\" sizes=\"(max-width: 158px) 100vw, 158px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Matomo Analytics<\/mark><\/a><\/strong>, a web tool that lets you measure your site&#8217;s overall audience while remaining fully <strong>compliant with the RGPD<\/strong>! <br><strong><em>Bonus?<\/em><\/strong> Matomo is one of the few tools certified by the CNIL and a<strong>uthorized not to rely on your users&#8217; consent<\/strong> to track your site&#8217;s statistics. This simplifies the tracking of your users, while respecting their privacy (thanks to anonymity) \ud83d\ude09<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Semrush<\/mark><\/a><\/strong>:<strong> <\/strong>a paid tool that provides information on the keywords for which your site and your competitors appear in search results, as well as on backlinks, the most popular pages and a complete audit of your site&#8217;s SEO (with its strengths and weaknesses).<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud83d\udee0\ufe0f<strong><a href=\"https:\/\/lookerstudio.google.com\/u\/2\/navigation\/reporting\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Looker Studio<\/mark><\/a><\/strong>: <em>formerly Data Studio, <\/em>is Google&#8217;s free reporting tool. It makes it easy to visualize data through a host of interactive, customizable graphs. With this tool, you can easily share your reports with your team!<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beyond this top 7, there are an infinite number of web tools and services for<strong> measuring and tracking your site&#8217;s performance.<\/strong> Are there any tools you can&#8217;t live without?<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now that you&#8217;ve got the hang of web performance tools, isn&#8217;t it time to start <strong>analyzing your website<\/strong> (especially since the new SEO update<em> <\/em><strong><em><a href=\"https:\/\/www.blogdumoderateur.com\/march-2023-core-update-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cCore Update\u201d of Google 2023<\/a><\/em><\/strong><em>, released last March<\/em>)?\u00a0<\/p>\n\n\n\n<p>You can also go further by using other, <strong>more targeted tools to improve your web performance. <\/strong>Discover them in our next article \ud83d\ude09<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you&#8217;d like us to take care of your website, contact your <strong><a href=\"https:\/\/www.wsinteractive.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">favorite web agency<\/a><\/strong> for advice! Because at WS, our aim is to help you <strong>build a quality website, to help you boost your business over the long term. <\/strong>\ud83d\udc96<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Web performance, how to measure it and why? More than just a technical aspect, it&#8217;s also about the effectiveness of your UX, SEO and website traffic. Between scores, tools and measurement indicators, the web agency helps you clarify all this!<\/p>\n","protected":false},"author":1,"featured_media":9366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,81],"tags":[],"class_list":["post-9409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-smo-en","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web performance tools - WS Interactive<\/title>\n<meta name=\"description\" content=\"Want to know how your website is performing? Indicators, scores... 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