{"id":6199,"date":"2023-03-15T12:17:36","date_gmt":"2023-03-15T11:17:36","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?post_type=references&p=6199"},"modified":"2024-09-17T22:26:41","modified_gmt":"2024-09-17T20:26:41","slug":"groupe-jardel","status":"publish","type":"references","link":"https:\/\/www.wsinteractive.com\/en\/works\/groupe-jardel\/","title":{"rendered":"Groupe Jardel"},"content":{"rendered":"\n
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#website#digitalstrategy#corporate<\/p>\n\n\n\n

Groupe Jardel<\/p>\n\n\n

Products & Services<\/a><\/div>\n\n\n

Un site web qui roule pour les routes fran\u00e7aises !<\/h1>\n\n\n\n

En 2023, WS Interactive trace une nouvelle route ! L\u2019agence web a accompagn\u00e9 le Groupe Jardel dans la conception de son tout nouveau site web. Avec son design humain et sa conception full Green, c\u2019est LA r\u00e9f\u00e9rence pour les professionnel(le)s du transport ! \ud83d\ude9a<\/p>\n\n\n\n

Attachez vos ceintures, on met la gomme pour vous pr\u00e9senter notre toute derni\u00e8re collaboration : WS x Groupe Jardel.<\/p>\n\n\n\n

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Groupe Jardel: France\u2019s number one road haulage company<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

A beautiful, innovative and inclusive job in the heart of our French roads? This is what the Groupe Jardel<\/strong> advocates every day. Since 1983, this French company has been offering all road enthusiasts a responsible and humane<\/strong> job!<\/p>\n\n\n\n

Its DNA?<\/strong> Openness to change and modernity, between innovation and adaptation to the evolution of society.<\/p>\n\n\n\n

Its objective?<\/strong> To diversify by offering high added value from the vehicle-driver duo, while continuing to develop beautiful and sustainable projects, at the national and international level.<\/p>\n\n\n\n

In addition to being a reliable truck rental service with driver for all sectors of activity<\/strong>, Jardel is also a successful group<\/strong>:<\/p>\n\n\n\n

2000 employees,<\/p>\n\n\n\n

2,390 registrations,<\/p>\n\n\n\n

23 operating sites,<\/p>\n\n\n\n

200M \u20ac of turnover.<\/p>\n\n\n\n

Numerous territories of activity, tons of know-how and historical customers (Leclerc, Auchan, Casino, Lidl, Intermarch\u00e9 and many others), this is the solid engine that Jardel has forged over the years.<\/p>\n\n\n\n

But do you know the essence of the Groupe Jardel<\/strong> ? Spoiler: it\u2019s not its fuel, nor its natural gas \ud83d\ude09<\/p>\n\n\n\n

It\u2019s people<\/strong>! And yes! Because for the Jardel team\u2026<\/p>\n\n\n\n

\u201cPeople are the key to development and success!\u201d<\/em><\/strong><\/p>\n\n\n\n

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WS in action : a responsible & human web project for an extraordinary job<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Our main axis to build the universe of the Jardel site? To promote the profession of road haulage<\/strong> from a human perspective<\/strong> and to respect the environment<\/strong>.<\/p>\n\n\n\n

On a daily basis, the Groupe Jardel focuses its actions on opening up the profession to everyone<\/strong>, with the creation ofJard\u2019elles<\/mark><\/strong>(to open the way for women to take up key positions in the profession!)<\/p>\n\n\n\n

And that\u2019s not all ! Jardel also follows aproactive CSR<\/mark>(Corporate Social Responsibility) policy<\/strong> with the reduction of carbon emissions<\/strong> and the improvement of the quality of life of all its employees<\/strong>. Values that WS is proud to convey in each of its projects \ud83d\udc9a<\/p>\n\n\n\n

Gasoline \ud83c\udd97, engine \ud83c\udd97\u2026 Green light! And now, which direction to move forward?<\/p>\n\n\n\n

Our goal? To strengthen Jardel\u2019semployer brand<\/mark><\/strong>and address the shortages faced by the transport profession, by revaluing and revitalizing it. Because a company that offers high quality services and trades deserves a quality website.<\/p>\n\n\n\n

Our line of conduct?<\/strong> To capture the attention of generation Z by showing them that the profession of truck driver is accessible to all!<\/p>\n\n\n\n

Our secret?Communication<\/mark><\/strong>at the heart of the project. Our team made a point of exchanging regularly with Jardel members. A plus for this collaboration which allowed the project to be carried out in a human and efficient way.<\/p>\n\n\n\n

Challenged by the Groupe Jardel, the web agency rolled up its sleeves to build a double strategy<\/strong>, with the redesign of a website between employer brand & commercial Transforming the Jardel website<\/strong> into a responsive and optimized tool<\/strong>, to better promote the profession of road haulier, it\u2019s WS x Groupe Jardel!<\/p>\n\n\n\n

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A website redesign from A to Z to chart a new course together<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Much more than a technical overhaul, we offered the Groupe Jardel complete accompaniment<\/strong>.<\/p>\n\n\n\n

Our promise on this project?<\/strong> A digital support from A to Z for a total change of direction!<\/p>\n\n\n\n

Thanks to our web expertise <\/a><\/strong>and our know-how in digital strategies<\/strong>, we were able to accompany Jardel in\u2026<\/p>\n\n\n\n

The change of trajectory of its digital strategy: <\/strong>a tight (but well negotiated \ud83d\ude09 ) turn from a showcase website that presented the global services of the group to a dynamic website that promotes the employer brand, while focusing on recruitment and the feminization of the profession!<\/p>\n\n\n\n

The total redesign of the website:<\/strong> towards a human & full Green website!<\/p>\n\n\n\n

Humanity, a flagship value:<\/strong> a complete digital strategy, content management (with the Drupal CMS) and optimization of the new graphic charter (visuals, designs and photos reworked) creating a reassuring spirit \u2026 not to mention the connection to the HR API and our many strategic advice shared with the Agency L\u00e9gende<\/a>*<\/strong>!<\/p>\n\n\n\n

Eco-design & Green coding:<\/strong> because as in transportation, a lighter site is also a faster and eco-responsible site\u2026 powered by Green values \ud83c\udf31<\/p>\n\n\n\n

Result? A CSR<\/strong> and dynamic website<\/strong>, with a fine UX \u2013 UI simplified <\/strong>by precise search criteria, to offer all trucking companies a responsible and human job, in the image of Jardel!<\/p>\n\n\n\n

A complete project for transformations at all levels: the web agency that transformed the Jardel website and the Groupe Jardel that changed the image of the road haulage profession. \ud83d\udc96<\/p>\n\n\n\n

A new successful challenge for the Toulouse-based web agency<\/a> that has been able to chart a new course with this collaboration!<\/p>\n\n\n\n

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You too take the plunge and change your web direction: choose to share a piece of the road with WS and contact us<\/a><\/strong>! \ud83d\ude0a<\/p>\n\n\n\n

*<\/strong>Partnership at heart: for the redesign of Jardel’s website, WS worked in parallel with the communication agency L\u00e9gendes<\/a><\/strong>, because we know how to surround ourselves as well to accompany our clients at best ;)).<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New digital strategy and redesign of the Jardel Group’s website – a complete support for a project in the heart of our French roads, by the web agency! <\/p>\n","protected":false},"featured_media":6621,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"references_categorie":[98],"references_tag":[],"class_list":["post-6199","references","type-references","status-publish","has-post-thumbnail","hentry","references_categorie-products-services"],"yoast_head":"\nGroupe Jardel - WS Interactive<\/title>\n<meta name=\"description\" content=\"New digital strategy and redesign of the Jardel Group's website - a complete support for a project in the heart of our French roads, by the web agency!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wsinteractive.com\/en\/works\/groupe-jardel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupe Jardel - 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