{"id":75693,"date":"2025-12-09T10:01:39","date_gmt":"2025-12-09T09:01:39","guid":{"rendered":"https:\/\/www.wsinteractive.com\/references\/rnalead-an-identity-and-a-website-to-capture-and-engage-prospects\/"},"modified":"2025-12-16T14:32:21","modified_gmt":"2025-12-16T13:32:21","slug":"rnalead-an-identity-and-a-website-to-capture-and-engage-prospects","status":"publish","type":"references","link":"https:\/\/www.wsinteractive.com\/en\/works\/rnalead-an-identity-and-a-website-to-capture-and-engage-prospects\/","title":{"rendered":"RNAlead: an identity and a website to capture and engage prospects"},"content":{"rendered":"\n
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#design #WORDPRESS ESF <\/p>\n\n\n\n

RNAlead: an identity<\/strong> and a website<\/strong> to capture and engage prospects<\/h1>\n\n\n
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RNAlead is a scientific start-up specializing in RNA delivery<\/em>, a fast-growing and highly innovative sector. The company wanted to position itself as a dynamic, differentiating player in the market, while building a strong visual identity to support its launch. <\/p>\n\n\n\n

The main requirement was to create a modern, strategic website<\/strong>, capable of reflecting its scientific expertise while appealing to its partners, investors and prospects.<\/p>\n<\/div>\n\n\n\n

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\"RNAlead<\/figure>\n<\/div>\n<\/div>\n\n
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Our global support: brand identity<\/strong>, design<\/strong> and strategy<\/strong><\/h2>\n<\/div><\/div>\n\n\n\n
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\"RNAlead<\/figure>\n<\/div>\n\n\n\n
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Logo and graphic charter: complete creation of visual identity<\/strong><\/strong><\/h3>\n\n\n\n

For RNAlead, we designed a bespoke logo<\/strong> to reflect both their scientific expertise and their identity as an innovative start-up. The main idea was to play with DNA and RNA strands<\/a><\/strong>, integrating them visually to symbolize the core of their business. The associated graphic charter was then developed to create a coherent and instantly recognizable identity, covering colors, typography and graphic styles adapted to their positioning. <\/p>\n\n\n\n

So the logo doesn’t just represent the brand: it embodies<\/strong> RNAlead’s business, vision and innovation<\/strong>, and serves as a common thread running through the entire graphic identity and website.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Iconography and graphic universe<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

We have developed a complete visual universe<\/strong> including :<\/p>\n\n\n\n