{"id":76032,"date":"2025-12-22T11:10:10","date_gmt":"2025-12-22T10:10:10","guid":{"rendered":"https:\/\/www.wsinteractive.com\/references\/cell-easy-a-strategic-web-redesign-to-boost-expertise-and-visibility\/"},"modified":"2025-12-22T11:17:17","modified_gmt":"2025-12-22T10:17:17","slug":"cell-easy-a-strategic-web-redesign-to-boost-expertise-and-visibility","status":"publish","type":"references","link":"https:\/\/www.wsinteractive.com\/en\/works\/cell-easy-a-strategic-web-redesign-to-boost-expertise-and-visibility\/","title":{"rendered":"Cell-Easy: a strategic web redesign to boost expertise and visibility"},"content":{"rendered":"\n
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#SEO #WORDPRESS FSE #redesign<\/p>\n\n\n\n

Cell-Easy: a strategic web redesign<\/strong> to boost expertise and visibility<\/h1>\n\n\n
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Cell-Easy<\/a> is a major player in the development and manufacture of GMP cell therapies. The company supports its customers at every stage of their scientific projects, from R&D to production, with a high level of customization and technical expertise. <\/p>\n\n\n\n

After a successful first collaboration, Cell-Easy renewed its trust in us for a second complete redesign of its website<\/strong>.The objective was threefold: modernize the user experience<\/a><\/strong>enhance the value of the company’s services and scientific expertise<\/strong>, and boost its visibility with prospects, partners and investors<\/strong>.<\/p>\n<\/div>\n\n\n\n

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Cell-easy website development with WordPress Gutenberg FSE<\/a><\/strong><\/h2>\n\n\n\n
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The redesign of the Cell-Easy website was designed to offer an optimal user experience<\/strong>, adapted to the needs of a CDMO expert in cell culture. The architecture of the pages has been redesigned so that each service and solution is clearly identifiable and easily accessible<\/strong>. <\/p>\n<\/div><\/div>\n\n\n\n

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Streamlined design and optimized navigation<\/strong><\/strong><\/h3>\n\n\n\n

The design has been modernized and streamlined<\/strong>, incorporating high-quality scientific visuals, graphic elements reflecting technical expertise and a style consistent with the world of biopharmacy. <\/p>\n\n\n\n

Navigation has been optimized to enable visitors to find relevant information quickly<\/strong>, whether it’s about services, news or case studies.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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A scalable WordPress website with Gutenberg FSE<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

The Cell-Easy website was developed using WordPress with Gutenberg Full Site Editing (FSE)<\/a><\/strong>guaranteeing a high-performance, scalable and easy-to-administer solution.<\/p>\n\n\n\n

This approach enables Cell-Easy to easily upgrade its site, add new content and adapt to future developments in its CDMO business.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Strategic SEO<\/strong> support to maximize visibility<\/h2>\n\n\n\n

In parallel with the graphic and ergonomic overhaul, we implemented a complete, customized comprehensive SEO strategy<\/a><\/strong>designed to boost Cell-Easy’s online visibility and generate qualified business opportunities.<\/p>\n\n\n\n

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Technical SEO optimization of the website<\/strong><\/strong><\/h3>\n\n\n\n

Particular attention has been paid totechnical SEO optimization<\/strong> to guarantee a solid foundation for natural referencing:<\/p>\n\n\n\n