{"id":82499,"date":"2026-05-06T14:33:17","date_gmt":"2026-05-06T12:33:17","guid":{"rendered":"https:\/\/www.wsinteractive.com\/references\/a-b2b-website-focused-on-conversion-and-functionality\/"},"modified":"2026-05-06T14:39:24","modified_gmt":"2026-05-06T12:39:24","slug":"a-b2b-website-focused-on-conversion-and-functionality","status":"publish","type":"references","link":"https:\/\/www.wsinteractive.com\/en\/works\/a-b2b-website-focused-on-conversion-and-functionality\/","title":{"rendered":"A B2B website focused on conversion and functionality"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36%\">\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-reference-tags\">#SEO #WORDPRESS FSE #redesign<\/p>\n\n\n\n<h1 class=\"wp-block-heading is-style-reference-surtitle is-style-surtitle\" id=\"h-catalogue-en-ligne-d-extensions-onestock\"><strong>Apenday: <\/strong>A B2B website designed for conversion and performance<\/h1>\n\n\n<div class=\"taxonomy-references_categorie wp-block-post-terms\"><a href=\"https:\/\/www.wsinteractive.com\/en\/references-categorie\/products-services\/\" rel=\"tag\">Products &amp; Services<\/a><\/div>\n\n\n<p>The <strong>WS Interactive<\/strong> team is proud to present the launch of the new<strong>Apenday<\/strong> website. This project illustrates our expertise in creating high-end <strong>B2B showcase sites<\/strong>, where the customer&#8217;s strong aesthetic choices meet effective technical and commercial execution. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1500\" height=\"971\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/4_ref_apenday_home.png\" alt=\"Site Apenday responsive\" class=\"wp-image-82483\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/4_ref_apenday_home.png 1500w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/4_ref_apenday_home-300x194.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/4_ref_apenday_home-1024x663.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/4_ref_apenday_home-768x497.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:var(--wp--preset--spacing--80)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-l-ux-design-du-catalogue-en-ligne\" style=\"font-size:30px;line-height:1.3\">Streamlined design<strong> for a modern vision<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To reflect its expertise in customer relations, <strong>Apenday opted for a clean, highly visual design.<\/strong> Our role was to translate this strong identity into a digital interface capable of capturing attention from the very first seconds.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Minimalist aesthetics:<\/strong> <strong>Minimalist aesthetics:<\/strong> We&#8217;ve kept to this commitment to clarity, allowing content to breathe. In the <a href=\"https:\/\/www.wsinteractive.com\/en\/blog\/building-customer-relationships-one-by-one\/\" type=\"post\" id=\"31724\">B2B sector<\/a>, &#8220;too much&#8221; information is often a hindrance; here, pure design makes solutions easier to read and key messages easier to remember. <\/li>\n\n\n\n<li><strong>Dynamic animations:<\/strong> To bring this vision to life, we&#8217;ve integrated fluid scroll animations. These <a href=\"https:\/\/www.wsinteractive.com\/en\/blog\/emotional-design-experiences-that-stick\/\" type=\"post\" id=\"67021\">micro-interactions<\/a> are more than just decorative: they follow the visitor&#8217;s gaze, <a href=\"https:\/\/www.wsinteractive.com\/en\/blog\/ux-and-ui-emerging-ideas\/\" type=\"post\" id=\"23484\">prioritize information<\/a> and bring a modern feel to the site. <\/li>\n\n\n\n<li><strong>Responsive Experience:<\/strong> Rigorous technical execution to ensure that the site&#8217;s elegance is reflected on all media. Whether on a smartphone, tablet or large screen, the structure adapts without any loss of visual quality. <\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-l-ux-design-du-catalogue-en-ligne\" style=\"font-size:30px;line-height:1.3\"><strong>A B2B website <\/strong>focused on conversion and functionality<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beyond its aesthetic appeal, the new Apenday site was designed as a genuine <strong>sales tool<\/strong>. Our integration work consisted in transforming each page into a strategic entry point for lead generation. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/04\/7-apenday_header.png\" alt=\"The Apenday features screen\" class=\"wp-image-84447\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:26px;line-height:1.4\">Highlighting Apenday features<\/h3>\n\n\n\n<p>Apenday&#8217;s strength lies in the richness of <strong>its platform<\/strong>. We have therefore structured the site so that the <strong>various modules<\/strong> (Chatbot, Visio-assistance, Appointment Booking) are presented in a didactic way. Thanks to striking visuals and concise descriptions, the user immediately understands the benefits of each tool.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:26px;line-height:1.4\"><strong>A customer journey <\/strong>focused on conversion<\/h3>\n\n\n\n<p>True to Apenday&#8217;s DNA, the site facilitates interaction. We&#8217;ve optimized every &#8220;touch point&#8221; to simplify the <a href=\"https:\/\/www.wsinteractive.com\/en\/solutions\/ux-ui-accessibility\/\" type=\"page\" id=\"19931\">user&#8217;s journey<\/a>. Whether requesting a personalized demonstration or additional information, everything is designed to reduce friction and transform the simple visitor into a qualified prospect.  <br\/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/04\/6-ref_apenday_header.png\" alt=\"The screen: a unified platform\" class=\"wp-image-84455\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-l-ux-design-du-catalogue-en-ligne\" style=\"font-size:30px;line-height:1.3\"><strong>Technical expertise: <\/strong>WordPress Gutenberg and Multilingual<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To transform these ambitious models into a high-performance, scalable tool, we have opted for standard, robust technologies.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"674\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/8-ref_apenday_header_court.png\" alt=\"Different screens on the Apenday site\" class=\"wp-image-82487\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/8-ref_apenday_header_court.png 750w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/8-ref_apenday_header_court-300x270.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:26px;line-height:1.4\">The flexibility of <strong>WordPress Gutenberg<\/strong><\/h3>\n\n\n\n<p>The site is built on WordPress&#8217; native block editor : <strong><a href=\"https:\/\/www.wsinteractive.com\/en\/blog\/full-site-editing-with-wordpress\/\" type=\"post\" id=\"52743\">Gutenberg<\/a><\/strong>. This is a strategic choice. It guarantees Apenday total autonomy to evolve its pages, create new content or modify its offers in just a few clicks, while maintaining clean, light and ultra-fast code.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px;line-height:1.4\">Multilingual deployment with <strong>WPML<\/strong><\/h3>\n\n\n\n<p>Apenday addresses a market without borders. To support this international development, we have deployed the <strong><g id=\"gid_1\">WPML<\/g><\/strong>. This system ensures fluid management of English and French versions, guaranteeing a consistent user experience whatever the language of consultation.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-style-default has-purple-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-a17d2a2a34db9e6cf3f35cd34b97a5fb\"><strong>Conclusion:<\/strong> Working together for Apenday&#8217;s amibitions<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3247180b1715cda1caeed4db446d6554\">The success of the Apenday project lies in the balance between a strong visual identity and rigorous technical execution. By entrusting <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/\" type=\"page\" id=\"55\">WS Interactive<\/a><\/strong>Apenday now has a platform that not only presents its solutions, but also powers them. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/04\/5-ref_apenday_header-2.png\" alt=\"L'\u00e9cran header du site Apenday\" class=\"wp-image-84470 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8deb4a5c420df34e6fc7010990f00f5b\">This project demonstrates that a successful B2B showcase site is one that manages to showcase a complex technological offering through a simple, fast and scalable interface. We&#8217;re proud to have supported Apenday in this key stage of their digital development, delivering a tool adapted to their growth challenges. <br\/><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-alpha-channel-opacity has-white-background-color has-background is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns is-style-columns-without-margins is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cac58fb1e9ec11f26f5100a5600dcbea\"><strong>WS Interactive&#8217;s commitment:<\/strong> <em>&#8220;The Apenday project is a perfect illustration of our ability to materialize a demanding customer vision. We delivered a tool that combines a highly polished design with a simplified administration interface, all at the service of business development.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8e62f0d8a57d5f51ca6d9f3e6d268f97\"><em><a href=\"https:\/\/www.linkedin.com\/in\/morgane-bonet-56867971\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/morgane-bonet-56867971\/\">Morgane<\/a><\/em><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"462\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/morgane_500px-1.png\" alt=\"Project Manager Morgane\" class=\"wp-image-82490\" style=\"width:300px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/morgane_500px-1.png 500w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2026\/05\/morgane_500px-1-300x277.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"716\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2025\/06\/image_contact_new-min-1024x716.png\" alt=\"Hello, feel free to come over for a coffee to discuss your project :-)\" class=\"wp-image-61453\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2025\/06\/image_contact_new-min-1024x716.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2025\/06\/image_contact_new-min-300x210.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2025\/06\/image_contact_new-min-768x537.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2025\/06\/image_contact_new-min.png 1245w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-725cd1d45a6b7183103919e40674e9c6\"><strong><mark style=\"background-color:#C7BBF3\" class=\"has-inline-color has-ws-white-color\">Do you have a website project?<\/mark><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WS helps you bring your ideas to life<\/h3>\n\n\n\n<p>Would you like to create a compelling user experience for your customers through storytelling? We&#8217;d love to <a href=\"https:\/\/www.wsinteractive.com\/en\/contact\/\" type=\"page\" id=\"219\">hear from you<\/a> and share our ideas together <strong>\ud83d\ude00<\/strong> <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-btn-transparent-arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.wsinteractive.com\/en\/contact\/\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-style-columns-without-margins is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover the new B2B reference Apenday by WS Interactive: a multilingual WordPress Gutenberg showcase site, with a clean design focused on conversion and highlighting features.<\/p>\n","protected":false},"featured_media":82498,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"references_categorie":[98],"references_tag":[176,180,166],"class_list":["post-82499","references","type-references","status-publish","has-post-thumbnail","hentry","references_categorie-products-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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