{"id":10211,"date":"2023-06-27T10:42:28","date_gmt":"2023-06-27T08:42:28","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?p=10211"},"modified":"2025-11-25T00:11:53","modified_gmt":"2025-11-24T23:11:53","slug":"performance-de-site-web-eco-conception","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/performance-de-site-web-eco-conception\/","title":{"rendered":"Comment construire un site web plus \u00e9co-responsable ?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><strong>Performance de site web : comment construire un site web plus \u00e9co-responsable ?<\/strong><\/p>\n\n\n\n<p><em>Vous souhaitez construire votre site web dans une d\u00e9marche \u00e9co-friendly ? WS vous donne les astuces et les outils pour am\u00e9liorer l&rsquo;\u00e9co-conception de votre site !&nbsp;<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\" id=\"h-bien-construire-son-site-web\">Bien construire son site web<\/h2>\n\n\n\n<p>Les <strong>performances<\/strong> <strong>de votre site<\/strong> web d\u00e9pendent fortement de sa <strong>conception<\/strong>. Le bon r\u00e9flexe que nous vous conseillons : adopter une <strong>d\u00e9marche d&rsquo;\u00e9co-conception<\/strong>, pour <strong>bien d\u00e9finir, cadrer et mod\u00e9rer les besoins de votre site<\/strong>, <em>d\u00e8s sa conception<\/em>.<\/p>\n\n\n\n<p>WS vous partage ses astuces et outils pour vous guider dans la conception \/ optimisation de votre site, dans une d\u00e9marche eco-friendly \ud83d\ude09<\/p>\n\n\n\n<p><em>Mais avant toute chose<\/em>&#8230;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qu-est-ce-que-des-performances-eco-friendly\">Qu\u2019est-ce que des \u201cperformances eco-friendly\u201d ?<\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-cta-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:18px\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">\u201cEco-friendly\u201d = Respectueux de l\u2019environnement.&nbsp;&nbsp;<br><\/mark>Parfois traduit \u201c\u00c9co-responsable\u201d, ou \u201cRespectueux de l\u2019environnement\u201d, le terme <em>eco-friendly<\/em> signifie qu&rsquo;un produit, une entreprise ou un individu se place dans une d\u00e9marche respectueuse de l&rsquo;environnement, des ressources naturelles et des \u00eatres vivants.<\/p>\n<\/blockquote>\n\n\n\n<p><strong><em>Et dans le web ?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-l-eco-conception-d-un-site-web\">L&rsquo;\u00e9co-conception d&rsquo;un site web<\/h3>\n\n\n\n<p>On parle g\u00e9n\u00e9ralement d\u2019<strong>\u00e9co-conception<\/strong>, ou de \u201c<strong>site web \u00e9co-con\u00e7u\u201d<\/strong>. Le principe de la d\u00e9marche est simple : on cherche \u00e0 <strong>limiter l\u2019impact <\/strong>d\u2019un produit ou service con\u00e7u. Dans la <strong>communication num\u00e9rique<\/strong>, il s\u2019agit notamment de <strong>limiter l\u2019impact des sites web<\/strong>, <strong>applications<\/strong>, <strong>intranet\u2026<\/strong> pour les rendre plus respectueux de l\u2019environnement !<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-limiter-l-impact-de-son-site-web-sur-l-environnement\">Comment limiter l\u2019impact de son site web sur l\u2019environnement ?<\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u2019est l\u00e0 toute la question\u2026 et parfois un vrai casse-t\u00eate ! Il existe une infinit\u00e9 de variables qui influencent l\u2019<strong>impact d\u2019un site web du point de vue environnemental<\/strong> : sa conception, ses contenus, son h\u00e9bergement\u2026Facile de s\u2019y perdre, pas vrai ?&nbsp;<\/p>\n\n\n\n<p>Heureusement, votre agence web est l\u00e0 pour vous accompagner !&nbsp;WS vous livre quelques bases et astuces \u00e0 prendre en compte dans l\u2019<strong>\u00e9co<\/strong>&#8211;<strong>conception de votre site web.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bien-choisir-son-cms-wordpress-ou-bien-drupal\">Bien choisir son CMS : WordPress, ou bien Drupal ?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p>Premi\u00e8re \u00e9tape : le choix du CMS (<em>Content Management System, <\/em>alias \u201cSyst\u00e8me de gestion de contenus\u201d). Et un <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/blog\/cms\/\">CMS <em>adapt\u00e9<\/em><\/a><\/strong>, s\u2019il vous plait !\u00a0<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-savoir-quel-cms-choisir-pour-un-projet\">Comment savoir quel CMS choisir pour un projet ?<\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bonne question ! La r\u00e9ponse, \u00e0 la fois simple et compliqu\u00e9e, est \u00e0<strong> trouver dans<\/strong> <strong>les besoins de votre projet.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"863\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/02_blog_astuces_ameliorer_performance_202306-1024x863.png\" alt=\"\" class=\"wp-image-10230\" style=\"width:182px;height:153px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/02_blog_astuces_ameliorer_performance_202306-1024x863.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/02_blog_astuces_ameliorer_performance_202306-300x253.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/02_blog_astuces_ameliorer_performance_202306-768x647.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/02_blog_astuces_ameliorer_performance_202306.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Chez WS, nous utilisons deux principaux <strong>CMS <\/strong>: Drupal et WordPress. Chacun a ses sp\u00e9cificit\u00e9s propres, qui sauront plus ou moins r\u00e9pondre aux attentes &amp; objectifs de votre projet :&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/09_blog_astuces_ameliorer_performance_202306-1024x753.png\" alt=\"\" class=\"wp-image-10226\" style=\"width:320px;height:235px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/09_blog_astuces_ameliorer_performance_202306-1024x753.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/09_blog_astuces_ameliorer_performance_202306-300x221.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/09_blog_astuces_ameliorer_performance_202306-768x565.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/09_blog_astuces_ameliorer_performance_202306.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<ul class=\"wp-block-list\">\n<li><strong>Drupal <\/strong>: un <strong>CMS open source technique &amp; historique <\/strong>(Drupal est l\u2019un des plus anciens CMS du march\u00e9). Bas\u00e9 sur <strong><a href=\"https:\/\/symfony.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Symfony<\/a><\/strong>, Drupal permet de cr\u00e9er des projets <strong>techniques<\/strong>, <strong>s\u00e9curis\u00e9s <\/strong>et <strong>enti\u00e8rement sur-mesure<\/strong>, avec des fonctionnalit\u00e9s customis\u00e9es selon les besoins de chaque projet.&nbsp;<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Ses points forts ?<\/mark><\/strong>La <strong>s\u00e9curit\u00e9<\/strong> et son c\u00f4t\u00e9 \u201c<strong>artisanal<\/strong>\u201d facilitant la conception d\u2019\u00e9l\u00e9ments personnalis\u00e9s pouss\u00e9s, \u201cd\u00e9velopp\u00e9s main\u201d.&nbsp;<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">B\u00e9mol ?<\/mark><\/strong>Le d\u00e9faut de sa qualit\u00e9 : sa grande technicit\u00e9 en fait un CMS s\u00fbr, cadr\u00e9, mais parfois peu mall\u00e9able pour les non initi\u00e9s (webmasters \/ d\u00e9veloppeurs).&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.blogdumoderateur.com\/wordpress-6-2-disponible-nouveautes\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a> : <\/strong>le leader actuel du march\u00e9 des CMS Open sources. Syst\u00e8me de gestion de contenu le plus populaire au monde, WordPress propose un grand nombre de th\u00e8mes et de plugins (gratuits pour la plupart) pour construire un projet web \u00e0 votre image.<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Ses points forts ?<\/mark><\/strong>Sa facilit\u00e9 d\u2019installation, d\u2019utilisation et de customisation, gr\u00e2ce \u00e0 sa grande communaut\u00e9 et \u00e0 son impressionnant catalogue d\u2019extensions.&nbsp;<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">B\u00e9mol ?<\/mark><\/strong>Le d\u00e9faut de sa qualit\u00e9 : sa grande mall\u00e9abilit\u00e9 le fait souvent tomber dans le travers de la surcharge d\u2019extensions qui alourdissent le site en termes de vitesse et d\u2019impact environnemental.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"995\" height=\"1024\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/08_blog_astuces_ameliorer_performance_202306-995x1024.png\" alt=\"\" class=\"wp-image-10242\" style=\"width:315px;height:323px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/08_blog_astuces_ameliorer_performance_202306-995x1024.png 995w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/08_blog_astuces_ameliorer_performance_202306-291x300.png 291w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/08_blog_astuces_ameliorer_performance_202306-768x791.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/08_blog_astuces_ameliorer_performance_202306.png 1081w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-site-web-bien-pense-concu-et-allege\">Un site web bien pens\u00e9, con\u00e7u et all\u00e9g\u00e9 !<\/h2>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">La base d\u2019un site web ?<\/mark><\/strong>Son <strong>d\u00e9veloppement. <\/strong>On parle de \u201cd\u00e9veloppement\u201d, de \u201ccode\u201d web (HTML, CSS, JS\u2026). C\u2019est la base, la <strong>structure m\u00eame du site<\/strong> : ses rouages, ses m\u00e9canismes et ce que vous d\u00e9cidez d\u2019en faire.&nbsp;<\/p>\n\n\n\n<p>Qu\u2019il soit en back ou front office, ce <strong>code web <\/strong>est tr\u00e8s important pour la <strong>performance globale <\/strong>et l\u2019<strong>impact environnemental <\/strong>de votre site web.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-developper-un-site-web-plus-eco-friendly\">Comment d\u00e9velopper un site web plus eco-friendly ?<\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019\u00e9quation est simple : plus un code est lourd, plus il est \u00e9nergivore. Plus un code est \u00e9nergivore, et plus son impact environnemental est \u00e9lev\u00e9. Simple, basique.&nbsp;<\/p>\n\n\n\n<p>La r\u00e9ponse est donc : un site web respectueux de l\u2019environnement est un site web <strong>l\u00e9ger <\/strong>et <strong>all\u00e9g\u00e9 !<\/strong>&nbsp;<\/p>\n\n\n\n<p>En s\u2019armant de r\u00e9flexes <strong><em>Green code<\/em><\/strong>, de bon sens et de bons choix, on veillera donc \u00e0 :&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<ul class=\"wp-block-list\">\n<li><strong>Imaginer un site r\u00e9pondant <em>justement <\/em><\/strong><em>aux besoins du projet<\/em>, sans aller plus loin. Car plus un site a de fonctionnalit\u00e9s, plus son impact risque d\u2019augmenter !<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Construire un DOM <\/strong>(<strong>Document Object Model) bien structur\u00e9,<\/strong> pour \u00e9viter les allers-retours inutiles entre les dossiers et fichiers utilis\u00e9s (chaque requ\u00eate compte, car elle consomme de l\u2019\u00e9nergie!) ;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Concevoir un code le mieux pens\u00e9 possible<\/strong>, pour <strong>viser<\/strong> la <strong>l\u00e9g\u00e8ret\u00e9 et l\u2019efficacit\u00e9 <\/strong>: adieu les commandes sans r\u00e9elle valeur ajout\u00e9e ! Il s\u2019agit de ne coder, n\u2019appeler et n\u2019utiliser que ce qui a une <em>r\u00e9elle utilit\u00e9.&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limiter<\/strong> <strong>les \u00e9l\u00e9ments superflus<\/strong> : contenus, images, extensions\u2026 Le but est d\u2019\u00e9valuer la <strong>pertinence <\/strong>et l\u2019<strong>utilit\u00e9 <\/strong>d\u2019un contenu \/ outil avant de l\u2019int\u00e9grer au site. Car chaque Mot compte !&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimiser <\/strong>les <strong>\u00e9l\u00e9ments restants.<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/03_blog_astuces_ameliorer_performance_202306-828x1024.png\" alt=\"\" class=\"wp-image-10232\" style=\"width:367px;height:454px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/03_blog_astuces_ameliorer_performance_202306-828x1024.png 828w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/03_blog_astuces_ameliorer_performance_202306-243x300.png 243w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/03_blog_astuces_ameliorer_performance_202306-768x950.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/06\/03_blog_astuces_ameliorer_performance_202306.png 1081w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>Les \u00e9l\u00e9ments restants peuvent enfin \u00eatre <strong>optimis\u00e9s<\/strong>, pour <strong>am\u00e9liorer les performances globales du site<\/strong>, <strong>limiter son impact environnemental <\/strong>et <strong>fluidifier<\/strong> <strong>la navigation utilisateur<\/strong> ! <strong><em>Que demander de plus ?<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p>La marche \u00e0 suivre pour optimiser les \u00e9l\u00e9ments restants, peut-\u00eatre ? Pour conna\u00eetre nos autres outils &amp; astuces, c&rsquo;est par ici \ud83d\udc49 <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/blog\/outils-de-performance-eco-friendly\/\">Optimiser son site web gr\u00e2ce aux extensions et outils de performance eco-friendly<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-background-color has-background\">Et voil\u00e0 ! WS vous a partag\u00e9 ses astuces et bon r\u00e9flexes de <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/blog\/2022-une-annee-e-coderesponsable\/\">Green code<\/a><\/strong>\u00a0et <strong>\u00e9co-conception<\/strong>. Mais n\u2019oubliez pas : il n\u2019existe aucune formule magique et chaque site web est unique. Ne vous comparez-pas aux r\u00e9sultats des autres sites : concentrez vous sur votre contenu, vos besoins\u2026 entourez-vous de bons conseiller(e)s et tout ira bien \ud83d\ude09\u00a0<br><br>Pour \u00eatre accompagn\u00e9(e)s dans l\u2019<strong>\u00e9co-(re)conception <\/strong>ou l\u2019<strong>am\u00e9lioration des performances de votre site web<\/strong>, contactez votre <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">agence web pr\u00e9f\u00e9r\u00e9e<\/a> <\/strong>!<br><br>Parce que chez WS, on aspire \u00e0 vous aider \u00e0 <strong>construire un site web plus performant <\/strong>et<strong> \u00e9co-responsable <\/strong>\u267b\ufe0f<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez construire votre site web dans une d\u00e9marche \u00e9co-friendly ? WS vous donne les astuces et les outils pour am\u00e9liorer vos \u00e9co-conception !\u00a0<\/p>\n","protected":false},"author":1,"featured_media":10228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,48],"tags":[],"class_list":["post-10211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-web","category-seo-smo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Performance de site web : l&#039;eco-conception - WS Interactive<\/title>\n<meta name=\"description\" content=\"Vous souhaitez construire votre site web dans une d\u00e9marche \u00e9co-friendly ? 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