{"id":14652,"date":"2023-08-23T12:22:00","date_gmt":"2023-08-23T10:22:00","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?p=14652"},"modified":"2024-09-25T23:21:03","modified_gmt":"2024-09-25T21:21:03","slug":"creativite-web-rendre-son-site-web-unique-a-travers-sa-charte-graphique","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/creativite-web-rendre-son-site-web-unique-a-travers-sa-charte-graphique\/","title":{"rendered":"Rendre son site web unique \u00e0 travers sa charte graphique"},"content":{"rendered":"\n<p>Vous cherchez \u00e0 rendre votre site web unique mais ne savez pas comment ? La cr\u00e9ativit\u00e9 est la cl\u00e9 ! M\u00e9langer le d\u00e9veloppement web et le design cr\u00e9\u00e9 autour de votre charte graphique est un savoir-faire particulier partag\u00e9 par WS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-importance-de-la-charte-graphique-et-du-design-web\"><strong>L\u2019importance de la charte graphique et du design web<\/strong><\/h2>\n\n\n\n<p>Tel un&nbsp;<em>fourre-tout, \u00eatre<\/em>&nbsp;cr\u00e9atif d\u00e9signe aujourd\u2019hui les entreprises qui poss\u00e8dent des sites web reprenant du contenu publi\u00e9 ailleurs et les utilisant. Malgr\u00e9 tout, qu\u2019il s\u2019agisse de&nbsp;<strong>webdesign&nbsp;<\/strong>ou de&nbsp;<strong>graphisme<\/strong>, WS vous conseille d\u2019opter pour une originalit\u00e9 et une cr\u00e9ativit\u00e9 qui vous correspondent !<\/p>\n\n\n\n<p>Alors\u2026Comment utiliser sa charte graphique dans la cr\u00e9ation et le d\u00e9veloppement de son site web ? Et en quoi la conception design d\u2019un support web prend elle en compte cette charte ?\u00a0\u00a0<br>WS vous partage ses\u00a0<em>tips\u00a0<\/em>pour faire de votre site web, un outil graphique unique \u00e0 votre image.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qu-est-ce-qu-une-charte-graphique-web\"><strong>Qu\u2019est-ce-qu\u2019une charte graphique web ?<\/strong><\/h3>\n\n\n\n<p>Un&nbsp;<strong>ensemble de r\u00e8gles permettant de maintenir une bonne coh\u00e9rence entre les diff\u00e9rents supports de communication<\/strong>, voil\u00e0 ce que signifie la fameuse&nbsp;<strong>charte graphique web<\/strong>. Car oui, votre site web professionnel est avant tout un&nbsp;<strong>moyen de communication<\/strong>, m\u00eame s\u2019il sert aussi \u00e0 vendre vos produits ou services \ud83d\ude09<\/p>\n\n\n\n<p>Comme vos autres outils de communication en ligne (<em>tels que vos r\u00e9seaux sociaux<\/em>), votre site web doit respecter la charte graphique \u00e9tablie pour votre organisation. C\u2019est un principe fondamental d\u2019une bonne communication visuelle et surtout d\u2019une&nbsp;<strong>signature visuelle authentique<\/strong>&nbsp;qui comprend vos \u00e9l\u00e9ments cl\u00e9s, comme : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre&nbsp;<strong>logo<\/strong>&nbsp;et ses d\u00e9clinaisons (fond clair et fonc\u00e9),<\/li>\n\n\n\n<li>Votre&nbsp;<strong>palette de couleurs&nbsp;<\/strong>(3 \u00e0 6 teintes maximum),<\/li>\n\n\n\n<li>Vos&nbsp;<strong>polices<\/strong>&nbsp;(jusqu\u2019\u00e0 3 maximum).<\/li>\n<\/ul>\n\n\n\n<p>Ces trois \u00e9l\u00e9ments sont les plus importants dans la conception graphique de votre site web. Ils serviront de base pour travailler sur l\u2019ambiance du site et notamment sur sa maquette principale.&nbsp;<\/p>\n\n\n\n<p><strong>Notre mission commune lors du d\u00e9veloppement d\u2019un projet web ? Construire&nbsp;une image digitale marquante&nbsp;et unique !<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-charte-graphique-un-aspect-majeur-dans-la-conception-design-de-votre-site-web\"><strong>La charte graphique : un aspect majeur dans la conception design de votre site web<\/strong><\/h3>\n\n\n\n<p><strong>Le r\u00f4le d\u2019une charte graphique web ?<\/strong>&nbsp;C\u2019est est avant tout de<strong>&nbsp;maintenir une coh\u00e9rence sur chaque support de communication<\/strong>. Rien de mieux qu\u2019une signature graphique coh\u00e9rente pour rendre votre identit\u00e9 digitale plus reconnaissable par tous et toutes.<\/p>\n\n\n\n<p>Pour le d\u00e9veloppement de votre site web, vous devez\u00a0<strong>cr\u00e9er votre brief et votre strat\u00e9gie \u00e0 partir de votre charte graphique<\/strong>. Si ce n\u2019est pas encore le cas, je vous recommande fortement de commencer par cette \u00e9tape critique \ud83d\ude09 Elle repr\u00e9sentera simplement les bases de votre entreprise et vous servira \u00e0 de nombreuses occasions.<\/p>\n\n\n\n<p>Alors oui, le point de d\u00e9part de la conception graphique d\u2019un site web est votre identit\u00e9 visuelle ! Ne n\u00e9gligez pas cette \u00e9tape car si elle est explicite, sa d\u00e9clinaison sur votre site sera plus logique et rapide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optez-pour-la-creativite-with-ws\"><strong>Optez pour la cr\u00e9ativit\u00e9 with WS<\/strong><\/h2>\n\n\n\n<p><strong>La force de la cr\u00e9ation web ?<\/strong><\/p>\n\n\n\n<p>Reconna\u00eetre instantan\u00e9ment l\u2019univers de votre entreprise lorsque nous arrivons sur votre site web. Et oui, les plateformes en ligne sont un peu comme des vitrines de magasins. Pourtant, pour&nbsp;<strong>l\u2019utilisateur<\/strong>, il est important de&nbsp;<strong>se sentir immerg\u00e9 dans un univers web singulier<\/strong>&nbsp;d\u00e8s la page d\u2019accueil.<\/p>\n\n\n\n<p>Tous les&nbsp;<strong>\u00e9l\u00e9ments phares symbolisant votre secteur d\u2019activit\u00e9<\/strong>&nbsp;(tels les couleurs, un objet\u2026) contribuent \u00e0&nbsp;<strong>am\u00e9liorer l\u2019exp\u00e9rience utilisateur (UX)&nbsp;<\/strong>lorsqu\u2019ils cliquent sur votre site web. Ce que l\u2019utilisateur retiendra de cette immersion graphique digitale aura in\u00e9vitablement un&nbsp;<strong>impact sur votre identit\u00e9 de marque<\/strong>&nbsp;et les&nbsp;<strong>impressions&nbsp;<\/strong>qui suivront.&nbsp;<br>L\u2019exp\u00e9rience utilisateur doit \u00eatre immersive et surtout&nbsp;<strong>graphiquement m\u00e9morable<\/strong>&nbsp;! Comme l\u2019extension de l\u2019exp\u00e9rience clients, vous devez \u00eatre imaginatif pour atteindre vos objectifs (<em>si vous avez besoin d\u2019aide n\u2019h\u00e9sitez pas \u00e0 contacter les professionnels graphiques d\u2019une<a href=\"https:\/\/www.wsinteractive.com\/fr\/nos-offres\/\">&nbsp;<\/a><\/em><strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/nos-offres\/\"><em>agence web<\/em><\/a><\/strong>. Et cela, surtout si votre site web est votre seul canal de distribution ou votre seule vitrine digitale. Int\u00e9ressez vous donc \u00e0 l\u2019exp\u00e9rience utilisateur, mais aussi \u00e0 la&nbsp;<strong>conception de l\u2019interface produit (UI)<\/strong>, en suivant votre charte graphique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-les-codes-du-web-design\"><strong>Les codes du web design<\/strong><\/h3>\n\n\n\n<p>Pour l\u2019UX, comme tous les web designers vous le diront, WS vous conseille de faire attention aux&nbsp;<strong>usages graphiques sur les supports digitaux<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Pour les versions print, il existe des codes sp\u00e9cifiques et des habitudes quotidiennes adopt\u00e9es chez les utilisateurs. Entr\u00e9s dans la norme depuis longtemps, ces usages ne se remarquent m\u00eame plus. Cependant, lors de la cr\u00e9ation d\u2019une charte graphique pour un site internet, il faut&nbsp;<strong>veiller \u00e0 conserver ces codes afin de ne pas d\u00e9router les visiteurs<\/strong>. Mais ce n\u2019est pas tout ! L\u2019ergonomie et la charte graphique du site doivent \u00eatre prises en compte, surtout si certains de vos \u00e9l\u00e9ments visuels sont un peu particuliers ou complexes.&nbsp;<em>Par exemple<\/em>,&nbsp;<em>nous vous conseillons d\u2019\u00e9viter de mettre trop de police grasse ou de majuscules.<\/em><\/p>\n\n\n\n<p>Dans le cas inverse, la navigation sur le site ne sera probablement pas tr\u00e8s agr\u00e9able et n\u2019incitera pas vos utilisateurs web \u00e0 y rester tr\u00e8s longtemps. C\u2019est pourquoi, il faut&nbsp;<strong>prendre le temps d\u2019ajuster la maquette graphique du site web&nbsp;<\/strong>avant son d\u00e9veloppement, pour que l\u2019<strong>exp\u00e9rience en ligne soit retranscrite selon le code du web design<\/strong>&nbsp;et parfaitement appr\u00e9ciable visuellement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nbsp\">&nbsp;<\/h4>\n\n\n\n<p>Une envie de d\u00e9velopper son site \u00e0 son image ? WS vous accompagne dans la conception graphique et design. Pour en savoir plus, contactez votre\u00a0<strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/contact\/\">agence pr\u00e9f\u00e9r\u00e9e<\/a>\u00a0<\/strong>.\u00a0<\/p>\n\n\n\n<p>Comme WS, choisissez d\u2019\u00eatre cr\u00e9atif sur le web !&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous cherchez \u00e0 rendre votre site web unique mais ne savez pas comment ? La cr\u00e9ativit\u00e9 est la cl\u00e9 ! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[31],"class_list":["post-14652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui","tag-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rendre son site web unique \u00e0 travers sa charte graphique - WS Interactive<\/title>\n<meta name=\"description\" content=\"Vous cherchez \u00e0 rendre votre site web unique mais ne savez pas comment ? La cr\u00e9ativit\u00e9 est la cl\u00e9 ! 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