{"id":1502,"date":"2022-07-11T12:55:28","date_gmt":"2022-07-11T10:55:28","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?p=1502"},"modified":"2023-03-14T16:07:18","modified_gmt":"2023-03-14T15:07:18","slug":"ws-museum-1998","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/ws-museum-1998\/","title":{"rendered":"Le mus\u00e9e de l’Agence Web \u00e9dition 1998"},"content":{"rendered":"\n
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Le mus\u00e9e de l’Agence Web \u00e9dition 1998<\/em><\/p>\n<\/div>\n\n\n\n

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Top d\u00e9part du premier site web construit par l’agence web<\/h2>\n\n\n\n

Cr\u00e9\u00e9e en 1997, sous le nom de WebScripter, l’agence web a lanc\u00e9 son premier site web client d\u00e9but 1998 avec Cam\u00e9l\u00e9on, l\u2019\u00e9tonnant configurateur d’Access Productique, aujourd’hui int\u00e9gr\u00e9 au groupe des \u00ab\u00a0Pros<\/a>\u00ab\u00a0.<\/p>\n\n\n\n

1998 : quelle belle \u00e9poque pour une mission d’avant-garde<\/strong> : cr\u00e9er des exp\u00e9riences utilisateurs exceptionnelles, pour nos clients comme pour leurs visiteurs. <\/p>\n\n\n

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Notre mission ? Cr\u00e9er des sites Web visuels, attractifs, construits sur une strat\u00e9gie de contenus solide, optimis\u00e9e pour le r\u00e9f\u00e9rencement (m\u00eame si Yahoo<\/a> \u00e9tait plus important que Google<\/a>, \u00e0 l’\u00e9poque).<\/p>\n\n\n\n

Notre objectif ? Attirer, convaincre et convertir via un site web ! Du nouvel utilisateur au prospect, jusqu’au client s\u00e9duit et fier de son outil.<\/p>\n\n\n\n

Un grand merci \u00e0 M. Jacques Soumeillan<\/a>, ancien PDG de Cam\u00e9l\u00e9on (Access Productique), pour son t\u00e9moignage sur cette collaboration fructueuse !<\/p>\n\n\n\n

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WS<\/a><\/strong> a \u00e9t\u00e9 un super partenaire pendant de longues ann\u00e9es avec beaucoup d’implication de leur part. Deux belles aventures qui se sont c\u00f4toy\u00e9es pendant de nombreuses ann\u00e9es et qui ont bien avanc\u00e9es pour franchir la barre des 25 ans\u00a0!<\/em><\/p>\n<\/blockquote>\n\n\n\n

Quelle nostalgie de se replonger dans les origines de WS ! D\u00e8s ce premier projet, nos valeurs du sens de l’accompagnement et du souci du d\u00e9tail \u00e9taient d\u00e9j\u00e0 bien pr\u00e9sentes.<\/p>\n\n\n\n

Retour en arri\u00e8re avec l’agence web<\/h2>\n\n\n\n

Le design ? Minimaliste (en opposition aux sites… disons, chaotiques ? des ann\u00e9es 1990-2000), pour faire ressortir la marque. Le tout sur fond noir, pour ajouter de l’impact et se diff\u00e9rencier de sites \u00e0 fond blanc. <\/p>\n\n\n\n

L’\u00e9l\u00e9ment phare ? Le cam\u00e9l\u00e9on s’animant d’un subtile clin d’oeil. Le story telling de mots, r\u00e9v\u00e9l\u00e9s par le Gif anim\u00e9. Une exp\u00e9rience captivante !<\/p>\n\n\n\n

Avec sa barre principale, la navigation mettait l’accent sur le produit et les services propos\u00e9s. Les menus Contact et \u00c0 propos de nous \u00e9taient situ\u00e9s sur la gauche, de mani\u00e8re avant-gardiste !<\/p>\n\n\n\n

M\u00eame la barre de menu a \u00e9t\u00e9 pens\u00e9e pour offrir une exp\u00e9rience passionnante, avec un effet de survol faisant s’animer des images.<\/p>\n\n\n\n

Une identit\u00e9 de marque forte, port\u00e9e par un code solide. Le html \u00e9tait l\u00e9ger et performant (alors que certaines choses restent les m\u00eames\u2026). Tableaux \u00e0 un niveau. Bloc-notes int\u00e9gr\u00e9 (… certaines choses changent).<\/p>\n\n\n\n

Et oui… \u00c0 l’\u00e9poque, un code bien optimis\u00e9 donnait des r\u00e9solutions dominantes \u00e0 800 x 600 px… Mais on percevait d\u00e9j\u00e0 notre volont\u00e9 d’offrir une exp\u00e9rience adaptable et responsive ! Vous pouvez certainement profiter de ce site sur votre mobile aujourd’hui<\/a>.<\/p>\n\n\n

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R\u00e9dig\u00e9 par des professionnels du web, les contenus du site \u00e9taient concis, adapt\u00e9s aux mots cl\u00e9s pertinents du moment… et avec des liens ! (oui, certaines choses refusent vraiment de changer).<\/p>\n\n\n\n

Chaque page construite sur-mesure<\/h2>\n\n\n\n

Les pages int\u00e9rieures suivaient le rythme, proposant un texte jaune facile \u00e0 lire sur fond noir et une carte-image pour naviguer sur le site. Un bouton d\u2019appel \u00e0 l\u2019action (CTA pour les intimes) pour le contact \u00e9tait sugg\u00e9r\u00e9 en bleu fluo afin de convertir les utilisateurs et r\u00e9pondre aux KPI exigeants de notre client.<\/p>\n\n\n

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Que ferions-nous diff\u00e9remment ?
Que diriez-vous d’un formulaire de contact plus facile et rapide remplir ? C’est un peu… \u00ab\u00a0Too much\u00a0\u00bb pour l’UX d’aujourd’hui.<\/p>\n\n\n\n

Pourtant, l’e-mail n’\u00e9tait m\u00eame pas obligatoire. Comme quoi, les choses changent ! 
Le num\u00e9ro de t\u00e9l\u00e9phone ne l’\u00e9tait pas non plus… Comment ils contactaient leurs prospects, demanderez-vous ? En leur \u00e9crivant une lettre, of course !<\/p>\n\n\n\n

Une lettre ? Vraiment ? 
Eh bien, oui. En fait… La lettre \u00e9tait ins\u00e9r\u00e9e dans une merveilleuse feuille de calcul MS Excel dot\u00e9e d\u2019une macro de fusion de courrier et le client pouvait envoyer son courrier de cette mani\u00e8re. Et \u00e7a marchait !<\/p>\n\n\n

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Et non, ce n’est pas un bug sur le menu, il a \u00e9t\u00e9 r\u00e9gl\u00e9 sur deux lignes pour l’effet responsive !<\/p>\n\n\n\n

R\u00e9sultat de cette belle aventure ? 
Le site web a \u00e9t\u00e9 un succ\u00e8s.  \u00ab\u00a0The rest<\/em>\u00ab\u00a0, comme on dit… \u00ab\u00a0is History<\/em>\u00ab\u00a0.<\/p>\n\n\n\n

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Voir le site<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Contactez nous<\/a> pour vous aussi cr\u00e9\u00e9 votre projet web ! <\/p>\n","protected":false},"excerpt":{"rendered":"

25 ans d’histoire ! Aujourd’hui, retour sur le tout premier site cr\u00e9\u00e9 par des experts en conception de sites Web. Qui \u00e7a ? L’\u00e9quipe de WS, bien s\u00fbr !<\/p>\n

#agenceweb #1998<\/p>\n","protected":false},"author":1,"featured_media":1503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[52,51],"class_list":["post-1502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agence","tag-52","tag-agenceweb"],"yoast_head":"\nLe mus\u00e9e de l'Agence Web \u00e9dition 1998 : le premier site web WS !<\/title>\n<meta name=\"description\" content=\"25 ans d'histoire ! 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