{"id":343,"date":"2019-05-15T08:54:45","date_gmt":"2019-05-15T06:54:45","guid":{"rendered":"https:\/\/www.wsinteractive.com\/google-maps\/"},"modified":"2023-03-14T17:07:06","modified_gmt":"2023-03-14T16:07:06","slug":"google-maps","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/google-maps\/","title":{"rendered":"Google Maps change le game de la cartographie en ligne"},"content":{"rendered":"\n
Depuis juin 2018, Google Maps fait parler de lui. Google a d\u00e9cid\u00e9 de mettre fin \u00e0 la gratuit\u00e9 de ses services cartographiques en ligne. Une d\u00e9cision qui vient renverser la donne pour des millions de sites internet. Enfin\u2026 seulement pour les interfaces dont la carte Google Maps g\u00e9n\u00e8re plus de 28 000 affichages par mois, exactement ! Si vous \u00eates concern\u00e9s, vous vous demandez s\u00fbrement \u00ab\u00a0Quelles sont les solutions digitales qui s\u2019offrent \u00e0 mon site web ?\u00a0\u00bb. Nous allons tenter d\u2019\u00e9clairer votre lanterne quant \u00e0 Google Maps et la fin d\u2019une gratuit\u00e9 de plus de 12 ans.<\/p>\n\n\n\n
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Google Maps change le game de la cartographie en ligne<\/em><\/p>\n<\/div>\n\n\n\n
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Les options et alternatives<\/h2>\n\n\n\n
En fonction de la complexit\u00e9 de votre projet et\/ou de la carte de votre site internet, plusieurs choix sont possibles.<\/p>\n\n\n\n
On supprime la carte<\/h3>\n\n\n\n
Si elle n\u2019a pas d\u2019utilit\u00e9 particuli\u00e8re sur votre site internet pour de vos visiteurs, c\u2019est une option totalement envisageable. Lorsque Google Maps \u00e9tait encore gratuit, il s\u2019int\u00e9grait tr\u00e8s facilement sur les sites, ce qui a provoqu\u00e9 une \u201cru\u00e9e\u201d vers son utilisation sur les sites internet. Cependant, selon la nature de votre organisation, la carte peut s\u2019av\u00e9rer superflue. L’adresse peut \u00eatre directement localis\u00e9e depuis Internet ou vos utilisateurs n\u2019ont peut \u00eatre simplement pas besoin de vous trouver physiquement. La suppression de la carte devient alors un choix adapt\u00e9, pertinent et gratuit.<\/p>\n\n\n\n
On remplace la carte<\/h3>\n\n\n\n
En effet, vous avez la possibilit\u00e9 de substituer votre carte Google Maps par une image localisant votre soci\u00e9t\u00e9. Et pourquoi pas y associer un lien vers le service Google Maps en ligne qui permet aussi aux utilisateurs de cr\u00e9er leur itin\u00e9raire. Cela peut \u00eatre utile au sein d\u2019une page de contact par exemple.<\/p>\n\n\n\n<\/figure>\n\n\n\n
On change de syst\u00e8me<\/h3>\n\n\n\n
Remplacer les fonds de carte avec OpenStreetMaps est une bonne option pour les cartes plus complexes et qui g\u00e9n\u00e8rent beaucoup d\u2019affichages mais cela repr\u00e9sente un co\u00fbt. Changer de syst\u00e8me cartographique est une d\u00e9cision \u00e0 ne pas prendre \u00e0 la l\u00e9g\u00e8re. L’outil OpenStreetMaps associ\u00e9 \u00e0 d\u2019autres librairies permet de conserver les fonctionnalit\u00e9s de vos cartes. Que ce soit pour une carte dynamique avec des points d\u2019int\u00e9r\u00eat ou des filtres de recherche, le d\u00e9veloppement peut \u00eatre personnalis\u00e9 en fonction de vos besoins. WS\u2019 tip: Si vous et votre site internet avez une pr\u00e9sence en Chine, il faut savoir que Google Maps ne fonctionne pas et OpenStreetMaps (ou Baidu, pr\u00e9f\u00e9r\u00e9 par les natifs) devient alors un imp\u00e9ratif. You\u2019re welcome \ud83d\ude09<\/em><\/p>\n\n\n\n
On continue \u00e0 utiliser Google Maps <\/h3>\n\n\n\n
Puisque Google Maps s\u2019av\u00e8re \u00eatre un outil aussi int\u00e9ressant que pr\u00e9cis, vous pouvez choisir de continuer \u00e0 l\u2019utiliser malgr\u00e9 tout. Encore une fois, le budget que vous souhaitez allouer \u00e0 votre site web est \u00e0 prendre en compte avant de vous d\u00e9cider. Vous pouvez \u00e9ventuellement d\u00e9finir une enveloppe budg\u00e9taire \u00e0 ne pas d\u00e9passer.<\/p>\n\n\n\n
Quoi qu\u2019il en soit, chez WS, nous \u00e9tudions toutes les solutions en fonction du contexte de votre projet et de la cible de votre site pour vous apporter une r\u00e9ponse personnalis\u00e9e et judicieuse.<\/p>\n\n\n\n
En conclusion<\/h3>\n\n\n\n
Nous pouvons nous demander si cette d\u00e9marche de Google n’est pas un premier pas vers la fin de la gratuit\u00e9 de ses services. Dans un contexte \u00e9conomique \u00e9volutif, cela pourrait repr\u00e9senter un frein pour les entreprises qui les utilisent.<\/p>\n\n\n\n
Opter pour les outils digitaux adapt\u00e9s \u00e0 vos besoins et pr\u00e9voir leurs co\u00fbts sont les conditions sine qua non<\/em> pour atteindre vos objectifs de communication.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
WS propose des solutions quant au changement tarifaire de Google Maps sur les applications et sites web<\/p>\n","protected":false},"author":1,"featured_media":339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,56],"tags":[74],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agence","category-developpement-web","tag-outils-web"],"yoast_head":"\n
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