{"id":363,"date":"2019-05-29T08:54:45","date_gmt":"2019-05-29T06:54:45","guid":{"rendered":"https:\/\/www.wsinteractive.com\/area\/"},"modified":"2025-12-05T13:22:22","modified_gmt":"2025-12-05T12:22:22","slug":"area","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/area\/","title":{"rendered":"L’Agence web et le Making of Ar\u00e9a"},"content":{"rendered":"\n

Voil\u00e0 un autre behind the scenes<\/em> qui va combler votre curiosit\u00e9 \u00e0 propos de nos projets digitaux. Dans ce num\u00e9ro, vous d\u00e9couvrirez une aventure humaine inspirante et en saurez un peu plus sur notre pr\u00e9cieux client Ar\u00e9a \u00e0 Toulouse. Pour l’agence web et le cr\u00e9ateur de WS, il s\u2019agit d\u2019un projet s\u00e9duisant par son environnement ultra tendance. <\/p>\n\n\n\n

Chaque \u00e9tape du projet a \u00e9t\u00e9 trait\u00e9e avec la m\u00eame intensit\u00e9 et le sens du d\u00e9tail que vous connaissez de notre \u00e9quipe. S\u2019int\u00e9resser \u00e0 ce making of, c\u2019est s\u2019enrichir un peu plus sur la WS touch. Vous en \u00eates ?<\/p>\n\n\n\n

\n
\n

Le Making of Ar\u00e9a<\/em><\/p>\n<\/div>\n\n\n\n

\n

Qui se cache derri\u00e8re l\u2019\u00e9quipe d’Ar\u00e9a ?<\/h2>\n\n\n\n

Ar\u00e9a<\/a>, c\u2019est avant toute\u00a0chose\u00a0un partenaire\u00a0de tr\u00e8s longue date. Nous travaillons avec eux depuis 20 ans d\u00e9j\u00e0\u00a0!\u00a0Une affaire de famille dont l’entreprise nous a\u00a0emball\u00e9e\u00a0d\u2019entr\u00e9e de jeu.<\/p>\n\n\n\n

Pour dire vrai, nous avons pos\u00e9 les premi\u00e8res briques du site internet et d\u00e9finit sa vision ensemble, d\u00e8s notre premi\u00e8re rencontre en 2002. Comme \u00e0 notre habitude, nous \u00e9tions fully committed<\/em> et \u00e0 l\u2019\u00e9coute de leurs besoins sp\u00e9cifiques. On s\u2019est appropri\u00e9 leur esprit novateur et enthousiaste d\u00e8s la premi\u00e8re poign\u00e9e de main. <\/p>\n\n\n\n

Mais Ar\u00e9a, c\u2019est aussi (et surtout) des artistes minutieux, rigoureux, pr\u00e9cis, pointilleux\u2026 des qualit\u00e9s hautement appr\u00e9ci\u00e9es par tout notre crew de prod\u2019. Cette collaboration a donn\u00e9 place \u00e0 un \u00e9change naturel d\u2019id\u00e9es cr\u00e9atives pour un rendu franchement pas mal du tout. Cette relation de proximit\u00e9 et d\u2019accompagnement c\u2019est le portrait crach\u00e9 de l’agence web \u00e0 Toulouse<\/a>. On s’immerge dans votre discours, votre mani\u00e8re de vous adresser \u00e0 vos cibles, on s\u2019impr\u00e8gne \u00e0 100% de votre domaine pour que l\u2019int\u00e9gration de vos pages et contenus soit toujours hautement personnalis\u00e9e et sur-mesure.<\/p>\n\n\n\n

\"home<\/figure>\n\n\n\n

Un monde \u00e0 part<\/h2>\n\n\n\n

Ar\u00e9a fabrique du mobilier urbain haut de gamme pour nos villes et, BREAKING NEWS, elle vise un d\u00e9veloppement \u00e0 l’international. Notre job a donc \u00e9t\u00e9 d\u2019ancrer la marque en France tout en lui cr\u00e9ant une visibilit\u00e9 qui d\u00e9passe les fronti\u00e8res de l\u2019hexagone.<\/p>\n\n\n\n

Ce d\u00e9fi de taille n’\u00e9tait pourtant pas insurmontable car WS et Ar\u00e9a ont la chance de partager les m\u00eames valeurs, la m\u00eame vision de nos m\u00e9tiers. Bien qu’ils soient diff\u00e9rents, ils n’en sont pas pour autant oppos\u00e9s. Au contraire ! Pour nous, comme pour eux, l’utilisateur et son exp\u00e9rience avec nos produits, sont plac\u00e9s au c\u0153ur de notre expertise. Ainsi, que ce soit sur la Toile ou en zone urbaine, l’utilisateur est au centre de la probl\u00e9matique de nos designers respectifs. WS a donc r\u00e9pondu aux besoins de visibilit\u00e9 \u00e0 l’international comme elle l’aurait fait pour elle-m\u00eame : avec audace, pertinence et singularit\u00e9, des d\u00e9nominateurs communs \u00e0 nos deux agences.<\/p>\n\n\n\n

Notre collaboration a donc \u00e9t\u00e9 un bon mariage gr\u00e2ce \u00e0 ce soucis commun de l\u2019UX. Aujourd\u2019hui, leur site web transmet cette humanisation du m\u00e9tier. Nous l\u2019avons rendu possible par la mise en sc\u00e8ne g\u00e9n\u00e9rale de l\u2019interface et une navigation \u00e9pur\u00e9e pens\u00e9e utilisateur. Le parfait r\u00e9sultat de cette coh\u00e9sion fructueuse dont nous sommes particuli\u00e8rement fiers.<\/p>\n\n\n\n

\"phone<\/figure>\n\n\n\n

L’art de la s\u00e9duction<\/h2>\n\n\n\n

Mais n\u2019oublions pas que le haut de gamme n\u00e9cessite un traitement d\u2019image bien particulier. Pour Ar\u00e9a, il s\u2019agissait de faire briller chaque produit par les visuels et une navigation fluide pour un capital s\u00e9duction maximal aupr\u00e8s de l\u2019utilisateur qui parcourt leur catalogue. Nos artistes de webdesign ont donc pris un soin particulier \u00e0 choisir des visuels qui refl\u00e8tent le positionnement haut de gamme d’Ar\u00e9a et son approche humaine du design urbain.<\/p>\n\n\n\n

Le content design a repr\u00e9sent\u00e9 200% de notre travail puisque nous avions \u00e0 faire \u00e0 un client qui souhaitait investir dans un m\u00e9dia enrichissant avant tout. Avec tous les messages que le site devait v\u00e9hiculer sur leur activit\u00e9, leur \u00e9l\u00e9gance et leur qualit\u00e9 de travail, notre focus s\u2019est naturellement plac\u00e9 sur le visuel.<\/p>\n\n\n\n

On retrousse nos manches<\/h2>\n\n\n\n

Notre \u00e9quipe a su construire un site qui permet la gestion de leur catalogue. Cela repr\u00e9sente une autonomie inconditionnelle pour Ar\u00e9a, qui peut ajouter de nouveaux produits, contenus, m\u00e9dias, articles de blog, actualit\u00e9s et autres landing pages \u00e0 l\u2019infini !<\/p>\n\n\n\n

Nos rubriques, elles, \u00e9manent de l\u2019inspiration stimul\u00e9e par les produits d’Ar\u00e9a, qui repr\u00e9sentent bien plus que du mobilier urbain mais un v\u00e9ritable mode de vie pour la ville. <\/p>\n\n\n\n

Ar\u00e9a est donc maintenant capable de g\u00e9n\u00e9rer du contenu d\u00e9di\u00e9 \u00e0 cette vision au travers de leur site dont le CMS, facile d\u2019utilisation, leur octroie une visibilit\u00e9 maximale. Les images \u00e9pur\u00e9es sont en ad\u00e9quation avec l\u2019esprit de la marque et le site en g\u00e9n\u00e9ral \u00e9tablit la parfaite \u00e9quation entre image, texte et call-to-action.<\/p>\n\n\n\n

\"tablette<\/figure>\n\n\n\n

En clair, il s\u2019agissait d\u2019un projet fascinant car nous aussi on s\u2019est sentis acteurs de la vie urbaine. Toute l\u2019\u00e9quipe de WS s\u2019est appropri\u00e9e le projet Ar\u00e9a. Nous vivons pour le d\u00e9v\u2019 et la cr\u00e9ation de site web dans lesquels nous sommes happ\u00e9s par l\u2019univers de nos clients. L\u2019optimisation SEO a \u00e9t\u00e9 tr\u00e8s importante et il a fallu y d\u00e9dier une attention rigoureuse car s\u2019ils se sont tourn\u00e9s vers nous, ce n\u2019est pas un hasard. Ar\u00e9a savait que chaque aspect de leur interface serait trait\u00e9e avec la plus haute minutie.<\/p>\n\n\n\n

Partenaires et fiers de l\u2019\u00eatre !<\/h2>\n\n\n\n

Ce fut un r\u00e9el plaisir de collaborer avec Ar\u00e9a pour cette refonte digitale. Nous avons affin\u00e9 au mieux le projet du client pour que le r\u00e9sultat corresponde \u00e0 100% \u00e0 ce qu\u2019il voulait. Un service sur-mesure d\u00e9di\u00e9 au monde du mobilier urbain.<\/p>\n\n\n\n

Ce projet, notre souplesse et notre capacit\u00e9 d\u2019anticipation nous ont permis d\u2019apporter des solutions \u00e0 la vision large, chose que peu de refonte permettent. Nous avons ador\u00e9 et partag\u00e9 l\u2019excitation d’Ar\u00e9a. Nous esp\u00e9rons que cet enthousiasme se refl\u00e8te dans leur site internet, tout comme notre investissement et notre cr\u00e9ativit\u00e9 sans limite.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ar\u00e9a renouvelle son partenariat avec notre agence afin d’humaniser son interface digitale.<\/p>\n","protected":false},"author":1,"featured_media":353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[73],"class_list":["post-363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets","tag-site-web"],"yoast_head":"\nL'Agence web et le Making of Ar\u00e9a - WS Interactive<\/title>\n<meta name=\"description\" content=\"Ar\u00e9a renouvelle son partenariat avec notre agence afin d'humaniser son interface digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wsinteractive.com\/fr\/blog\/area\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Agence web et le Making of Ar\u00e9a - 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