{"id":411,"date":"2015-09-18T08:54:45","date_gmt":"2015-09-18T06:54:45","guid":{"rendered":"https:\/\/www.wsinteractive.com\/osez-lesthetique\/"},"modified":"2024-09-20T21:54:04","modified_gmt":"2024-09-20T19:54:04","slug":"osez-lesthetique","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/osez-lesthetique\/","title":{"rendered":"Osez l&rsquo;esth\u00e9tique"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>Osez l&rsquo;esth\u00e9tique<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Lorsqu\u2019il parle d\u2019esth\u00e9tique, Everett McKay<sup>1<\/sup> explique que cet aspect du site internet n\u2019est que secondaire, que ce n\u2019est pas forc\u00e9ment une priorit\u00e9, notamment concernant les axes de design.<\/p>\n\n\n\n<p>Il explique m\u00eame : les choix de design doivent essentiellement \u00eatre pris en compte en fonction de la mani\u00e8re avec laquelle l\u2019UI communique. Et d\u2019apr\u00e8s lui, peu importe la beaut\u00e9, l\u2019esth\u00e9tique, le design choisi pour l\u2019interface. L\u2019int\u00e9r\u00eat du site internet est que le site soit compris par tous et qu\u2019il ait une r\u00e9elle utilit\u00e9. Voil\u00e0 ce qu\u2019 Everett McKay cherche \u00e0 nous d\u00e9montrer.<sup>2<\/sup><\/p>\n\n\n\n<p>Il arrive que la critique dise que dans un environnement B to B les sites web sont \u00e9labor\u00e9s sur le plan du visuel et du design, mais avec peu de contenu pertinent. Soit le site est beau, soit il est utile, jamais les deux en m\u00eame temps. Mais l\u2019id\u00e9e que je veux d\u00e9fendre c\u2019est justement que l\u2019on peut rentrer dans une \u00e8re o\u00f9 les sites peuvent \u00eatre aussi beaux que fonctionnels.<\/p>\n\n\n\n<p>La question que l\u2019on peut se poser c\u2019est : pourquoi favoriser le raisonnable \u00e0 l\u2019\u00e9motionnel, le pragmatique \u00e0 l\u2019esth\u00e9tique? &nbsp;Va-t-on forc\u00e9ment associer le pragmatisme \u00e0 une r\u00e9ponse efficace aux objectifs business ? Ou bien l\u2019\u00e9motion va-t-elle forc\u00e9ment \u00eatre plus subjective et donc apporter une r\u00e9ponse moins cr\u00e9dible \u00e0 l\u2019utilisateur ?<\/p>\n\n\n\n<p>Peut-\u00eatre, mais est-ce que la meilleure mani\u00e8re de communiquer ne pourrait pas \u00eatre celle de l\u2019\u00e9motion humaine ? Celle traduite par des actes, des ressentis positifs, voire n\u00e9gatifs, mais par une action vivante, qui jum\u00e8le pragmatisme et ergonomie.<\/p>\n\n\n\n<p>Peu importe l\u2019\u00e9motion, nous, \u00eatres humains, nous exprimons ce que nous ressentons. L&rsquo;ergonomie peut aussi oser avoir cet \u00e9change humain, et dans le monde UX nous semblons tous \u00eatre d\u2019accord l\u00e0-dessus. Ce que je veux dire c\u2019est que nous pouvons aussi oser \u00eatre esth\u00e9tique afin d\u2019entrer en connexion avec le ressenti de l\u2019utilisateur, pour susciter une r\u00e9action positive.<\/p>\n\n\n\n<p>McKay conclut son article en disant qu\u2019une interface utilisateur est essentiellement une \u00ab forme de communication humaine \u00bb. Je partage cet avis, et de ce que je connais de la communication humaine, il y a de nombreux aspects qui se d\u00e9veloppent au travers de r\u00e9actions et d\u2019expressions \u00e9motionnelles. Les humains ont \u00e9t\u00e9 cr\u00e9\u00e9s certainement en partie pour ressentir, pour exprimer. On peut tout \u00e0 fait s\u2019exprimer par la beaut\u00e9 et ce de mani\u00e8re pertinente. Au final chaque individu s\u2019exprime de mani\u00e8re diff\u00e9rente. Mais quoi qu\u2019il en soit, on vit avec ce que l\u2019on voit, ce que l\u2019on sent, ce que l\u2019on entend, ce que l\u2019on touche et surtout avec ce qu\u2019on le ressent \u00e0 l\u2019instant T.&nbsp;<\/p>\n\n\n\n<p>Should the web be any different?<sup>3<\/sup><\/p>\n\n\n\n<p>1) <a href=\"http:\/\/diginomica.com\/2015\/03\/13\/enterprise-ux-communication-beyond-ux-cliches-everett-mckay\/\" target=\"_blank\" rel=\"noreferrer noopener\">Extrait du l\u2019article par Jon Reed<\/a> : (http:\/\/diginomica.com\/2015\/03\/13\/enterprise-ux-communication-beyond-ux-cliches-everett-mckay\/)<br>2) Son texte : \u00ab\u00a0<em>Aesthetics are a secondary consideration, not a primary\u2014even for visual design decisions. The primary, of course, is how well the UI communicates. Visual appearance is very important. But I\u2019m sure every IT pro would prefer a useful, understandable dashboard over a beautiful, meaningless one; yet there are way too many meaningless, beautiful ones out there.<\/em>\u00ab\u00a0<br>3) le web doit-il \u00eatre diff\u00e9rent?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nous rentrons dans une \u00e8re o\u00f9 les sites sont aussi beaux que productifs.<\/p>\n","protected":false},"author":5,"featured_media":409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[31],"class_list":["post-411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui","tag-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Osez l&#039;esth\u00e9tique - WS Interactive<\/title>\n<meta name=\"description\" content=\"Nous rentrons dans une \u00e8re o\u00f9 les sites sont aussi beaux que productifs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wsinteractive.com\/fr\/blog\/osez-lesthetique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Osez l&#039;esth\u00e9tique\" \/>\n<meta property=\"og:description\" content=\"Nous rentrons dans une \u00e8re o\u00f9 les sites sont aussi beaux que productifs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wsinteractive.com\/fr\/blog\/osez-lesthetique\/\" \/>\n<meta property=\"og:site_name\" content=\"WS Interactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wsinteractive\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-18T06:54:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T19:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2019\/06\/01-ENTETE_3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1704\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Osez l&#039;esth\u00e9tique\" \/>\n<meta name=\"twitter:description\" content=\"Nous rentrons dans une \u00e8re o\u00f9 les sites sont aussi beaux que productifs.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2019\/06\/01-ENTETE_3.png\" \/>\n<meta name=\"twitter:creator\" content=\"@ws_interactive\" \/>\n<meta name=\"twitter:site\" content=\"@ws_interactive\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/blog\\\/osez-lesthetique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/blog\\\/osez-lesthetique\\\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/#\\\/schema\\\/person\\\/b705edb4b3ccc8ddb692a227ff889114\"},\"headline\":\"Osez l&rsquo;esth\u00e9tique\",\"datePublished\":\"2015-09-18T06:54:45+00:00\",\"dateModified\":\"2024-09-20T19:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/blog\\\/osez-lesthetique\\\/\"},\"wordCount\":572,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/blog\\\/osez-lesthetique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wsinteractive.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/01-ENTETE_3.png\",\"keywords\":[\"Design\"],\"articleSection\":[\"UX\\\/UI\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/blog\\\/osez-lesthetique\\\/\",\"url\":\"https:\\\/\\\/www.wsinteractive.com\\\/fr\\\/blog\\\/osez-lesthetique\\\/\",\"name\":\"Osez l'esth\u00e9tique - 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