{"id":496,"date":"2020-06-30T02:22:26","date_gmt":"2020-06-30T00:22:26","guid":{"rendered":"https:\/\/www.wsinteractive.com\/web-agency-after-covid\/"},"modified":"2023-03-14T15:59:37","modified_gmt":"2023-03-14T14:59:37","slug":"agence-web-apres-covid","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/agence-web-apres-covid\/","title":{"rendered":"L&rsquo;agence web apr\u00e8s le COVID-19"},"content":{"rendered":"\n<p>Suite au printemps 2020 confin\u00e9, qu\u2019en est-il du secteur du web ? Crise sanitaire, industries au ralentis, soci\u00e9t\u00e9 en confinement, projets \u00e0 l\u2019arr\u00eat, comment l\u2019agence web a-t-elle travers\u00e9 cette p\u00e9riode si particuli\u00e8re&nbsp;? P\u00e9riode, qui plus est, toujours incertaine, entre d\u00e9confinement et risque de seconde vague.&nbsp;<br>Quelles sont les le\u00e7ons \u00e0 en tirer ? Quelles sont les solutions \u00e0 appliquer dans cette \u00e8re post-Covid&nbsp;?&nbsp;<br>Petite r\u00e9flexion et \u00e9l\u00e9ments de r\u00e9ponse, juste ici.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em>L&rsquo;agence web apr\u00e8s le COVID-19<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-de-profonds-changements-chez-l-agence-web\">De profonds changements chez l&rsquo;agence web<\/h2>\n\n\n\n<p>Des bouleversements&nbsp;? C\u2019est le moins que l\u2019on puisse dire&nbsp;! Entre activit\u00e9 partielle, t\u00e9l\u00e9travail, et r\u00e9unions enti\u00e8rement digitalis\u00e9es, les nouvelles mani\u00e8res de travailler sont devenues des habitudes. De profonds changements ont \u00e9t\u00e9 r\u00e9alis\u00e9s dans la fa\u00e7on de collaborer. L\u2019agence web n\u2019a jamais d\u00fb faire preuve d\u2019autant d\u2019adaptabilit\u00e9. Ce n\u2019est ni r\u00e9volutionnaire ni extraordinaire. Au m\u00eame titre que toutes autres soci\u00e9t\u00e9s ayant subies la Covid, les agences web ont d\u00fb se creuser les m\u00e9ninges pour maintenir le cap&nbsp;!&nbsp;<br>On a d\u00fb se r\u00e9inventer pour continuer \u00e0 travailler, rebondir pour savoir toujours r\u00e9pondre \u00e0 la demande. Les agences web ont d\u00fb trouver les meilleures solutions pour s\u2019occuper au mieux de leurs clients. Car les clients sont, et restent, la priorit\u00e9 absolue. Car, s\u2019ils ne vont pas bien, nous n\u2019allons pas bien \u00e0 notre tour. Tout simplement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-incertitude-de-la-periode\">Incertitude de la p\u00e9riode<\/h2>\n\n\n\n<p>Malgr\u00e9 toute notre \u00e9nergie et notre capacit\u00e9 d\u2019adaptabilit\u00e9, l\u2019\u00e9pid\u00e9mie de Coronavirus a eu un impact profond, s\u00e9rieux et encore loin d\u2019\u00eatre mesurable, sur tous, les petits comme les grands. Tourisme, restauration, \u00e9v\u00e8nementiel sont les premi\u00e8res industries touch\u00e9es, mais toutes connaissent un ralentissement certain. Plus f\u00e9briles, plus fragiles, plus prudents, comment cela se traduit-il concr\u00e8tement&nbsp;?&nbsp;<br>Il a \u00e9t\u00e9 observ\u00e9 que les entreprises ralentissaient leurs d\u00e9penses marketing. \u00ab&nbsp;Dans l&rsquo;ensemble, les entreprises de toutes tailles r\u00e9duisent leurs budgets publicitaires en cette p\u00e9riode d\u2019incertitude.&nbsp;\u00bb Source : <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/04\/06\/google-ads-benchmarks-during-covid-19\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.wordstream.com\/blog\/ws\/2020\/04\/06\/google-ads-benchmarks-during-covid-19<\/a>&nbsp;(article en anglais).<br>Les projets sont mis en veille. Pas seulement le d\u00e9veloppement de gros sites web, mais aussi la gestion de la communaut\u00e9 ou le d\u00e9veloppement d&rsquo;applications. Certaines entreprises peuvent m\u00eame avoir du mal \u00e0 maintenir les plates-formes existantes.<br>L\u2019agence web est donc directement impact\u00e9e&nbsp;!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2022\/08\/02-blog-interieur.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-et-l-agence-web-dans-tout-ca\">Et l\u2019agence web dans tout \u00e7a&nbsp;?<\/h2>\n\n\n\n<p>R\u00e9cession ou reprise\u00a0? Nous n\u2019avons aucune id\u00e9e de quoi sera fait demain ! Comme de nombreuses entreprises, cela n\u00e9cessite que l&rsquo;agence web passe par des changements fondamentaux. Il ne s&rsquo;agit pas seulement de survie, mais de vraiment s&rsquo;adapter aux forces du march\u00e9. Pour faire face au mieux, nous devons concentrer nos efforts sur divers services et capacit\u00e9s\u00a0: <strong>le service client, l\u2019importance du prix, la r\u00e9daction, le <a href=\"https:\/\/www.wsinteractive.com\/seo-et-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> ou encore la <a href=\"\/blog\/recherche-developpement-ws\" target=\"_blank\" rel=\"noreferrer noopener\">R&amp;D<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-service-client\">Le service client<\/h2>\n\n\n\n<p>L\u2019agence web doit s\u2019appliquer \u00e0 offrir un service client \u00e0 toute \u00e9preuve, expert, haut de gamme et de haut niveau&nbsp;! Dans cette situation financi\u00e8re complexe, il ne suffit plus d\u2019\u00eatre \u00e0 l\u2019\u00e9coute des clients. Il faut d\u00e9tenir les comp\u00e9tences pour anticiper leurs besoins (tests suppl\u00e9mentaires, analyse du trafic). L\u2019objectif est de fid\u00e9liser le client m\u00eame en p\u00e9riode de ralentissement. Le service client est un v\u00e9ritable outil de collaboration entre l\u2019agence web et son client. Investir dans un service client r\u00e9actif et performant, c\u2019est d\u00e9montrer que malgr\u00e9 le quotidien, on est sur le pont afin d\u2019apporter r\u00e9ponses et conseils d\u2019experts.&nbsp;<br>Chez WS, nous avons doubl\u00e9 le service client pour satisfaire leurs besoins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-sensibilite-au-prix\">La sensibilit\u00e9 au prix<\/h2>\n\n\n\n<p>L\u2019agence web doit s\u2019attarder sur la notion et le rapport au&nbsp;prix, la sensibilit\u00e9 au prix, des clients. Les clients ne demandent pas n\u00e9cessairement de baisser les prix, mais sont plus responsables, plus int\u00e9ress\u00e9s, plus minutieux, plus curieux. Il va donc falloir plus que jamais, trouver le bon \u00e9quilibre, la bonne \u00e9quation entre qualit\u00e9, cr\u00e9ativit\u00e9 et concision. Car oui, le client aujourd\u2019hui aura tendance \u00e0 demander un projet r\u00e9duit au minimum pour un impact maximum&nbsp;! On se retrousse les manches et on fait preuve d\u2019imagination. On pense aussi \u00e0 <a href=\"https:\/\/www.journaldunet.com\/solutions\/dsi\/1491913-investir-dans-les-api-une-strategie-gagnante-pour-traverser-les-crises\/\" target=\"_blank\" rel=\"noreferrer noopener\">travailler davantage avec les APIs et les outils tiers<\/a>. Beau challenge&nbsp;!&nbsp;<br>Quelle est notre approche chez WS ? Proposer au client de commencer petit, mettre en place l\u2019essentiel et d\u2019\u00e9taler son projet sur la dur\u00e9e. On laisse au projet la possibilit\u00e9 d\u2019\u00e9voluer en fonction de la situation du client. Nous pensons que c\u2019est une m\u00e9thode tout \u00e0 fait appropri\u00e9e pour d\u00e9ployer des projets au cours de cette p\u00e9riode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-ventes\">Les Ventes<\/h2>\n\n\n\n<p>Constat&nbsp;: la prospection est quasiment au point mort. Difficile en cette p\u00e9riode de d\u00e9goter de nouveaux clients ! Les secteurs porteurs comme la sant\u00e9, par exemple, sont une possibilit\u00e9. Mais cela demande du temps et toutes les agences web n\u2019auront pas cette chance.<br>Dans un sens rien n\u2019a vraiment chang\u00e9, mais tout est remis en question. Tout est un peu plus difficile ou incertain. Chez WS, on s\u2019adapte aux clients pour des besoins \u00e0 courts ou moyens termes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-redaction-et-le-referencement\">La r\u00e9daction et le r\u00e9f\u00e9rencement<\/h2>\n\n\n\n<p>Les agences web seront intelligentes de concentrer toute leur attention sur la r\u00e9daction web et le r\u00e9f\u00e9rencement. Un bon contenu est clairement une valeur ajout\u00e9e, mais souvent sous-estim\u00e9. Contenus optimis\u00e9s et r\u00e9f\u00e9rencement sont pourtant indispensables \u00e0 une meilleure visibilit\u00e9 SEO.&nbsp;<br>Les entreprises ont souvent une \u00e9quipe fiable qui peut r\u00e9diger sur leurs produits et\/ou services. Mais la r\u00e9daction est-elle optimis\u00e9e pour les moteurs de recherche ? Suit-elle les principes UX&nbsp;?&nbsp;<br>Nous proposons une expertise de \u00ab&nbsp;r\u00e9\u00e9criture&nbsp;\u00bb. C\u2019est une v\u00e9ritable collaboration avec le client. Ce dernier peut toujours produire son contenu, mais des conseils de haut niveau et des recommandations de r\u00e9\u00e9criture seront donn\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-r-d\">La R&amp;D<\/h2>\n\n\n\n<p>Une <a href=\"\/blog\/recherche-developpement-ws\" target=\"_blank\" rel=\"noreferrer noopener\">attention particuli\u00e8re sera donn\u00e9e \u00e0 la R&amp;D<\/a>. Difficile d\u2019investir dans la R&amp;D en cette p\u00e9riode ? Pourtant, c\u2019est gr\u00e2ce \u00e0 \u00e7a qu\u2019une agence web peut faire la diff\u00e9rence. Une R&amp;D de pointe promet de meilleures interfaces d&rsquo;administration, une s\u00e9curit\u00e9 renforc\u00e9e et des performances am\u00e9lior\u00e9es. Le monde num\u00e9rique \u00e9volue constamment et les agences web ont le devoir de s&rsquo;assurer que leurs clients sont \u00e0 jour.<br>Notre \u00e9quipe travaille toujours \u00e0 des solutions intuitives et g\u00e9niales facilitant l\u2019exp\u00e9rience de tous.\u00a0<\/p>\n\n\n\n<p>L\u2019agence web doit donc trouver sa place. Malgr\u00e9 le confinement et la fin des r\u00e9unions ou autres rendez-vous physiques, <strong>le digital a permis une communication intense entre tous<\/strong>. Le rythme s\u2019est peut-\u00eatre ralenti, mais nous n\u2019avons jamais, cependant, cess\u00e9 de cr\u00e9er, collaborer et d\u00e9velopper. Malgr\u00e9 le lien physique rompu, nous n\u2019avons pas ch\u00f4m\u00e9 chez WS.<br>L\u2019agence web doit se remettre en question, \u00eatre \u00e0 l\u2019\u00e9coute des besoins premiers de son client et surtout proposer des services indispensables, des services haut de gamme, des expertises de pointe. Rester au service du client avant tout, le bichonner et lui d\u00e9montrer notre efficacit\u00e9, cr\u00e9ativit\u00e9 et r\u00e9activit\u00e9, m\u00eame en temps de crise sanitaire&nbsp;! Tout un talent&nbsp;!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Suite au printemps 2020 confin\u00e9, qu\u2019en est-il du secteur du web ? Crise sanitaire, industries au ralentis, soci\u00e9t\u00e9 en confinement, projets \u00e0 l\u2019arr\u00eat, comment l\u2019agence web a-t-elle travers\u00e9 cette p\u00e9riode si particuli\u00e8re\u00a0? <\/p>\n","protected":false},"author":1,"featured_media":492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[55,34],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agence","tag-covid","tag-support"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;agence web apr\u00e8s le COVID-19 - WS Interactive<\/title>\n<meta name=\"description\" content=\"Suite Covid 2019, entre crise sanitaire et projets \u00e0 l\u2019arr\u00eat, comment l\u2019agence web a-t-elle travers\u00e9 cette p\u00e9riode\u00a0?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wsinteractive.com\/fr\/blog\/agence-web-apres-covid\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;agence web apr\u00e8s le COVID-19 - 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