{"id":7263,"date":"2023-04-13T12:48:53","date_gmt":"2023-04-13T10:48:53","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?p=7263"},"modified":"2025-11-25T00:46:03","modified_gmt":"2025-11-24T23:46:03","slug":"seo-sea-referencement","status":"publish","type":"post","link":"https:\/\/www.wsinteractive.com\/fr\/blog\/seo-sea-referencement\/","title":{"rendered":"Les strat\u00e9gies de r\u00e9f\u00e9rencement web"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-medium-font-size\"><strong>SEO &amp; SEA : 2 strat\u00e9gies de r\u00e9f\u00e9rencement web<\/strong><\/p>\n\n\n\n<p style=\"font-size:16px\"><em>SEO ou SEA\u2026 Lequel choisir ? <\/em><br><em>WS vous donne tous les tips pour optimiser le r\u00e9f\u00e9rencement de votre site web !<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\" id=\"def\">R\u00e9f\u00e9rencement web : d\u00e9finitions et rappels<\/h2>\n\n\n\n<p>Vous souhaitez que votre site web apparaisse en t\u00eate des r\u00e9sultats Google, mais h\u00e9sitez sur la strat\u00e9gie \u00e0 adopter ? Votre <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/blog\/nous-aimons-toulouse\/\">agence web toulousaine<\/a><\/strong> pr\u00e9f\u00e9r\u00e9e vous accompagne !\u00a0<\/p>\n\n\n\n<p>Aujourd\u2019hui, nous vous expliquons tout sur le<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">SEO<\/mark><\/strong>et le<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">SEA<\/mark><\/strong>.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:16px\"><em>Vous connaissez d\u00e9j\u00e0 toutes les cl\u00e9s du r\u00e9f\u00e9rencement naturel (SEO) et payant (SEA) ? Don\u2019t worry, nous vous d\u00e9voilerons tous les secrets des autres solutions de r\u00e9f\u00e9rencement web avec le <strong>SEM, SMO <\/strong>et <strong>SMA<\/strong> dans notre prochain article de blog !<\/em><\/p>\n\n\n\n<p>Le SEO et le SEA, 2 m\u00e9thodes de r\u00e9f\u00e9rencement \u00e0 envisager&nbsp; pour vous hisser au top des r\u00e9sultats de recherches\u2026 D\u00e9cryptage !&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-le-referencement-naturel-seo\"><strong>Le r\u00e9f\u00e9rencement naturel<\/strong> : SEO<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-que-signifie-seo-nbsp\"><strong>Que signifie SEO ?&nbsp;<\/strong><\/h4>\n\n\n\n<p><strong>SEO <\/strong>vient de <strong>Search Engine Optimization<\/strong>, en fran\u00e7ais \u201c<strong>Optimisation pour les moteurs de recherche<\/strong>\u201d.&nbsp;<br>Plus connu sous le nom de <strong>r\u00e9f\u00e9rencement naturel<\/strong>, le <strong>SEO<\/strong> fait r\u00e9f\u00e9rence \u00e0&nbsp; \u201c<em>toute technique mise en \u0153uvre pour am\u00e9liorer la position d&rsquo;un site Web sur les pages de r\u00e9sultats des moteurs de recherche<\/em>\u201d.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-300x289.png\" alt=\"\" class=\"wp-image-6227\" style=\"width:202px;height:195px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-300x289.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-1024x986.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_-768x740.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/03\/article_image_3_.png 1081w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-les-principes-du-referencement-naturel-seo\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\"><strong>Les principes du r\u00e9f\u00e9rencement naturel (SEO)<\/strong><\/mark><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Indexer les pages de votre site internet dans les moteurs de recherche <\/strong>(Google, mais aussi Bing, Ecosia, Lilo, etc.).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmenter la visibilit\u00e9 globale de votre site en le pla\u00e7ant en bonne position dans les r\u00e9sultats propos\u00e9s par ces moteurs de recherche<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mettre en relation les internautes int\u00e9ress\u00e9s avec des produits, services et contenus (informatifs, commerciaux, transactionnels, ou autres)<\/strong>, via des mots cl\u00e9s pertinents agr\u00e9g\u00e9s selon une logique s\u00e9mantique .&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-l-objectif-du-referencement-naturel-nbsp\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">L\u2019objectif du r\u00e9f\u00e9rencement naturel ?&nbsp;<\/mark><\/strong><\/h4>\n\n\n\n<p>Faire ressortir les bonnes infos aux bons utilisateurs, au bon moment ! En se positionnant sur des mots-cl\u00e9s et requ\u00eates recherch\u00e9es.&nbsp;<\/p>\n\n\n\n<p>Concr\u00e8tement, on dit qu&rsquo;un site web est bien optimis\u00e9 ou r\u00e9f\u00e9renc\u00e9 s&rsquo;il se classe dans la premi\u00e8re page de r\u00e9sultats des moteurs de recherche pour la requ\u00eate (le mot cl\u00e9 ou l\u2019ensemble de mot cl\u00e9) recherch\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-le-referencement-payant-sea\"><strong>Le r\u00e9f\u00e9rencement payant<\/strong> : SEA<\/h3>\n\n\n\n<p>Le SEA est le sigle de <strong>Search Engine Advertising<\/strong>.<br>Si vous manquez de temps pour cr\u00e9er des contenus et construire pas \u00e0 pas votre cocon s\u00e9mantique (SEO), et <em>si vous pouvez d\u00e9gager un budget Advertising, <\/em>le SEA<em> <\/em>est un bon moyen&nbsp; pour <strong>cibler des mots-cl\u00e9s<\/strong> et g\u00e9n\u00e9rer rapidement du trafic sur votre site web.&nbsp;<\/p>\n\n\n\n<p>Avec le SEA, c\u2019est simple : <strong>vous n\u2019investissez pas de temps, mais un <em>budget<\/em> <\/strong>pour <strong>vous hisser au sommet des r\u00e9sultats de recherche.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" width=\"300\" height=\"291\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-300x291.png\" alt=\"\" class=\"wp-image-7290\" style=\"width:212px;height:205px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-300x291.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-1024x994.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10-768x745.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/Capture-decran-2023-04-11-a-16.51.10.png 1076w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p><\/p>\n\n\n\n<p>En bref, le SEA place votre page \/ site en spot \u201cpublicitaire\u201d, avant m\u00eame le listing des r\u00e9sultats naturels.&nbsp; <\/p>\n\n\n\n<p>Par exemple, chez Google, il est possible d\u2019utiliser <strong>Google Ads<\/strong> pour <strong>faire ressortir vos pages en section publicitaire <\/strong>(juste en dessous de la barre de recherche) en <strong>investissant sur certains mots-cl\u00e9s bien cibl\u00e9s.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-les-principes-du-referencement-payant-sea-nbsp\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\"><strong>Les principes du r\u00e9f\u00e9rencement payant (SEA) <\/strong>&nbsp;<\/mark><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investir sur 1 ou x mots-cl\u00e9s <\/strong>pour <strong>faire ressortir votre site dans les requ\u00eates li\u00e9es \u00e0 ce(s) mot(s)-cl\u00e9s<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioriser <\/strong>certains mots-cl\u00e9s dans sa strat\u00e9gie, pour <strong>ench\u00e9rir <\/strong>et <strong>gagner les positions les plus pertinentes<\/strong>, au regard de votre budget et de votre strat\u00e9gie (les mots-cl\u00e9s g\u00e9n\u00e9raux \u00e9tant les recherch\u00e9s, donc les plus pris\u00e9s \/ concurrentiels, les mots-cl\u00e9s \u201cde niche\u201d \u00e9tant plus abordables mais moins recherch\u00e9s).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9aliser des campagnes \u00e9clairs<\/strong>, ou de plus longue dur\u00e9e, en fonction de l\u2019actualit\u00e9 strat\u00e9gique : \u00e9v\u00e8nement, lancement de produits, salon\u2026<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" id=\"h-les-objectifs-du-referencement-payant-nbsp\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Les objectifs du r\u00e9f\u00e9rencement payant ?&nbsp;<\/mark><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmenter la visibilit\u00e9 globale : <\/strong>bien utilis\u00e9, le SEA peut s\u2019av\u00e9rer tr\u00e8s puissant pour propulser votre site en t\u00eate des r\u00e9sultats ! Le SEA permet donc, \u00e0 court terme, d\u2019augmenter significativement la visibilit\u00e9 d&rsquo;une entreprise, d&rsquo;une marque ou d&rsquo;un produit sur le march\u00e9.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00e9n\u00e9rer des leads via un trafic cibl\u00e9 : <\/strong>en positionnant vos liens sur des <strong>requ\u00eates pr\u00e9cises<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Convertir et augmenter vos ventes :<\/strong> avec un trafic pr\u00e9-qualifi\u00e9, vous <strong>augmentez vos chances de conversion<\/strong>, donc <strong>de vente&nbsp;<\/strong>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-vs-sea\">SEO vs SEA : les bonnes pratiques du r\u00e9f\u00e9rencement <em>by WS<\/em><\/h2>\n\n\n\n<p>Plus que de simples strat\u00e9gies de r\u00e9f\u00e9rencement, le SEO et le SEA sont vraiment des plus pour tous les sites web. Savoir en quoi \u00e7a consiste d\u2019accord, mais savez-vous vraiment les utiliser au quotidien ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ameliorer-son-referencement-seo-astuces-et-bonnes-pratiques\"><strong>Am\u00e9liorer son r\u00e9f\u00e9rencement SEO : astuces et bonnes pratiques<\/strong><\/h3>\n\n\n\n<p>Comment travailler son r\u00e9f\u00e9rencement naturel, \u00e9tant donn\u00e9 que les algorithmes des moteurs de recherches (comme Google) sont mis \u00e0 jour tr\u00e8s fr\u00e9quemment ? <strong>Fra\u00eecheur et r\u00e9gularit\u00e9 sont les r\u00e8gles cl\u00e9s du SEO <\/strong>!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Le secret du r\u00e9f\u00e9rencement naturel r\u00e9side dans la<strong> conception, la tenue et la<\/strong> <strong>mise \u00e0 jour de votre strat\u00e9gie SEO<\/strong>.&nbsp; Pour ne plus subir vos mots-cl\u00e9s : exploitez-les et optimisez-les \ud83d\ude09<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-1024x565.png\" alt=\"\" class=\"wp-image-7271\" style=\"width:686px;height:378px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-1024x565.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-300x165.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1-768x423.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_4-1.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Quels mots-cl\u00e9s optimiser pour votre strat\u00e9gie SEO ? Votre <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/nos-offres\/\" target=\"_blank\" rel=\"noreferrer noopener\">agence web vous accompagne<\/a> <\/strong>dans la d\u00e9finition de votre strat\u00e9gie !<\/p>\n\n\n\n<p>Apr\u00e8s la <strong>s\u00e9lection de mots cl\u00e9s pertinents<\/strong> (<em>en accord avec votre contenu, vos produits ou vos services<\/em>), vous devez les int\u00e9grer un maximum (tout en restant naturels, bien entendu : la lisibilit\u00e9 est importante!) pour am\u00e9liorer votre r\u00e9f\u00e9rencement !<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-big-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:16px\">N\u2019oubliez notamment pas de les inclure dans :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">Vos <strong>Title, Titres <\/strong>(<em><a href=\"https:\/\/www.blogdumoderateur.com\/etat-du-web-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">64 % des sites web bien r\u00e9f\u00e9renc\u00e9s comprennent un H1 et 70 % contiennent un H2<\/a>)<\/em> <strong>et corps de paragraphes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">Vos <strong>m\u00e9ta-descriptions <\/strong><em>(<a href=\"https:\/\/www.blogdumoderateur.com\/etat-du-web-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">68 % des pages en ont une !<\/a>)<\/em><strong> et autres m\u00e9tadonn\u00e9es <\/strong>(textes alternatifs et descriptifs<em>)<\/em>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">Vos <strong>liens de renvoi internes <\/strong>et <strong>externes<\/strong> (ou \u00e0 proximit\u00e9 de ces liens).<strong> Vos URLs<\/strong>\u2026.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p><strong><strong>Et le petit plus pour am\u00e9liorer votre SEO ?<\/strong> <strong>L\u2019am\u00e9lioration de l\u2019exp\u00e9rience utilisateur !&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<p>Dans les nouvelles versions de l\u2019<strong>algorithme de notation &#8211; indexation de Google<\/strong>, veillez \u00e9galement \u00e0 <strong>ne pas n\u00e9gliger l\u2019exp\u00e9rience utilisateur <\/strong>de votre site ! Au contraire, pour <strong>booster votre SEO<\/strong>,<strong> optimisez&nbsp;<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">L\u2019ergonomie de votre site<\/mark><\/strong>: pour une navigation fluide et de qualit\u00e9<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Le parcours utilisateur<\/mark><\/strong>: fiable, simple et intuitif<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">Les clics, CTA et interactions de votre site<\/mark><\/strong>: pour ma\u00eetriser vos taux de rebond &amp; de conversion&nbsp;<em>!<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nos-conseils-sea-pour-un-effet-levier-marketing\"><strong>Nos conseils SEA : pour un effet levier marketing !<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le <strong>Search Engine Optimization <\/strong>est une bonne strat\u00e9gie de r\u00e9f\u00e9rencement, mais selon vos besoins du moment, le <strong>SEA <\/strong>(<strong>Search Engine Advertising<\/strong>, <strong>r\u00e9f\u00e9rencement payant<\/strong>) est \u00e9galement \u00e0 envisager.&nbsp;<\/p>\n\n\n\n<p>Pour bien l\u2019inclure dans votre strat\u00e9gie,&nbsp; WS vous partage ses <strong>trois points cl\u00e9s<\/strong> \ud83d\ude09&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-300x289.png\" alt=\"\" class=\"wp-image-7273\" style=\"width:189px;height:181px\" srcset=\"https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-300x289.png 300w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-1024x986.png 1024w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1-768x740.png 768w, https:\/\/www.wsinteractive.com\/wp-content\/uploads\/2023\/04\/article_image_3-1.png 1081w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>1)<mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">\u00c9tablir un budget<\/mark><\/strong>:&nbsp; la <strong>facturation <\/strong>du r\u00e9f\u00e9rencement payant s\u2019effectuant <strong>au clic<\/strong>, il est essentiel de <strong>d\u00e9finir un budget <\/strong>pour anticiper et ma\u00eetriser vos d\u00e9penses. Rappelez-vous bien : <strong>chaque clic d\u2019un internaute sur votre lien commercial<\/strong> est <strong>synonyme du paiement du mot cl\u00e9 cibl\u00e9 !&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>2)<mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">S\u00e9lectionner des mots-cl\u00e9s<\/mark><\/strong>(en fonction de <strong>vos priorit\u00e9s <\/strong>et de <strong>votre budget<\/strong>) : le principe de base dans le r\u00e9f\u00e9rencement web ! Les mots que vous utilisez doivent avoir un bon potentiel de requ\u00eate, afin d\u2019\u00eatre recherch\u00e9es par les internautes\u2026 tout en n\u2019\u00e9tant pas trop concurrentiels pour ne pas consommer l\u2019int\u00e9gralit\u00e9 de votre budget en 1 semaine ! \u00c0 vous de trouver <strong>votre \u00e9quilibre<\/strong>, en fonction de votre strat\u00e9gie \ud83d\ude09 (nous pouvons vous conseiller si besoin!)<\/p>\n\n\n\n<p><strong>3)<mark style=\"background-color:rgba(0, 0, 0, 0);color:#8865fa\" class=\"has-inline-color\">R\u00e9diger le contenu des liens commerciaux<\/mark><\/strong>: n\u2019oubliez pas, les moteurs de recherches sont intelligents ! Vous devez r\u00e9diger en fonction de vos objectifs et de votre cible : une annonce br\u00e8ve et percutante incitera davantage les internautes \u00e0 cliquer sur votre lien \ud83d\ude09&nbsp;<\/p>\n\n\n\n<p>Quels avantages d\u2019une <strong>strat\u00e9gie SEA ? <\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une visibilit\u00e9 rapide de votre site web <\/strong>: \u00e0 l\u2019inverse du SEO, le r\u00e9f\u00e9rencement payant peut faire <strong>appara\u00eetre tr\u00e8s rapidement votre site web dans les premiers r\u00e9sultats<\/strong> des moteurs de recherche.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un contr\u00f4le en temps r\u00e9el optimal<\/strong> : vous pouvez modifier et ajuster vos annonces et votre budget en temps r\u00e9el.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une campagne plus pr\u00e9cise et cibl\u00e9e<\/strong> : avec le SEA vous pouvez atteindre plus facilement un objectif pr\u00e9cis, notamment en combinant les&nbsp; techniques marketing propos\u00e9es (Google my Business, Affiliation web, Google Ads\u2026).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Et pour les <strong>sites e-commerces<\/strong>, le SEA est plut\u00f4t efficace pour gagner rapidement&nbsp; un bon positionnement sur des mots-cl\u00e9s et pour g\u00e9n\u00e9rer un trafic qualifi\u00e9 directement avec les consommateurs !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-&amp;-sea\">Opter pour une strat\u00e9gie de r\u00e9f\u00e9rencement web SEO &amp; SEA : le combo gagnant<\/h2>\n\n\n\n<p>Maintenant que vous connaissez l\u2019essentiel sur le SEO et le SEA, que diriez-vous d\u2019associer les deux dans votre strat\u00e9gie webmarketing ?&nbsp;<\/p>\n\n\n\n<p>Opter pour une <strong>strat\u00e9gie de r\u00e9f\u00e9rencement web compl\u00e8te<\/strong> alliant SEO et SEA vous permettra de :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9pondre rapidement \u00e0 vos besoins de trafic, d\u2019acquisition et de conversion, gr\u00e2ce au SEA<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Renforcer votre position naturelle et votre notori\u00e9t\u00e9 sur le long terme, en construisant et en asseyant votre r\u00e9f\u00e9rencement SEO dans les r\u00e9sultats de recherches de vos utilisateurs<\/strong>. <\/li>\n<\/ul>\n\n\n\n<p>En sachant que pour maximiser votre trafic, il faut appara\u00eetre sur la premi\u00e8re page de Google, cette double strat\u00e9gie d\u2019optimisation prend tout son sens.<\/p>\n\n\n\n<p>Au final, la r\u00e9ponse \u00e0 la question \u201cQuelle technique de r\u00e9f\u00e9rencement choisir entre le SEO et le SEA ?\u201d est s\u00fbrement les deux ! <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<p>Alors qu\u2019attendez-vous pour mettre en place une strat\u00e9gie de r\u00e9f\u00e9rencement SEO &amp; SEA ?&nbsp;Renseignez vous aupr\u00e8s de votre <strong><a href=\"https:\/\/www.wsinteractive.com\/fr\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">agence web pr\u00e9f\u00e9r\u00e9e<\/a><\/strong>, parce que chez WS nous aimons vous accompagner vers un r\u00e9f\u00e9rencement optimal !&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO ou SEA\u2026 Lequel choisir ? Si vous h\u00e9sitez sur la strat\u00e9gie de r\u00e9f\u00e9rencement adopter. L\u2019agence web vous donne tous les tips pour optimiser vos contenus web !<\/p>\n","protected":false},"author":1,"featured_media":7269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,69],"tags":[],"class_list":["post-7263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-smo","category-strategie-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les strat\u00e9gies du r\u00e9f\u00e9rencement web par WS Interactive<\/title>\n<meta name=\"description\" content=\"SEO ou SEA\u2026 Lequel choisir ? 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