{"id":1206,"date":"2018-12-18T09:10:49","date_gmt":"2018-12-18T08:10:49","guid":{"rendered":"https:\/\/www.wsinteractive.com\/?post_type=references&p=1206"},"modified":"2023-09-13T16:36:09","modified_gmt":"2023-09-13T14:36:09","slug":"creation-site-web-corporate-fashion","status":"publish","type":"references","link":"https:\/\/www.wsinteractive.com\/fr\/references\/creation-site-web-corporate-fashion\/","title":{"rendered":"Rien Ne Va Plus"},"content":{"rendered":"\n
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#corporate#automne#webdesign<\/p>\n\n\n\n

Rien Ne Va Plus<\/p>\n\n\n

Produits & Services<\/a><\/div>\n\n\n

Web-to-store, le jeux sont faits<\/h1>\n\n\n\n

Rien Ne Va Plus<\/mark><\/strong> (RNVP), une entreprise fran\u00e7aise qui n\u2019a pas froid aux yeux ! Elle propose une s\u00e9lection de design-wear et des lunettes de luxe<\/a> sur son site internet et apporte un regard vert \/ frais \/ neuf sur le monde de la mode optique.<\/p>\n\n\n\n

Son objectif ?<\/strong> S\u00e9duire un public historiquement fid\u00e8le, en les incitant \u00e0 visiter les opticiens distribuant les montures expos\u00e9es sur sa vitrine web.<\/p>\n\n\n\n

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Une identit\u00e9 visuelle sur-mesure<\/strong><\/h2>\n\n\n\n

Le focus de cette mission<\/strong> : v\u00e9hiculer une image originale et avant-gardiste en renfor\u00e7ant l\u2019image de luxe et haut de gamme des marques, sans en occulter les identit\u00e9s.\u00a0<\/p>\n\n\n\n

Le site de Rien Ne Va Plus passe \u00e0 la loupe les pi\u00e8ces optiques de diff\u00e9rentes griffes. <\/p>\n\n\n\n

Mais au moyen d\u2019une interface trendy<\/mark><\/strong>, il pr\u00e9serve la personnalit\u00e9 de chaque marque tout en les enveloppant dans son univers graphique.<\/p>\n\n\n\n

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La vision WS<\/strong><\/h2>\n\n\n\n

En clair, comment avons-nous relev\u00e9 le d\u00e9fi ?<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 la cr\u00e9ation d\u2019un site web circulaire qui guide l\u2019utilisateur de A \u00e0 Z : il recherche un cr\u00e9ateur ou un produit sur le site internet, il y trouve la boutique qui le distribue et l\u2019ach\u00e8te en magasin. <\/p>\n\n\n\n

Notre \u00e9quipe<\/a> a donc cr\u00e9\u00e9 un web-to-store \u00e0 la sauce WS : facile de navigation, \u00e9volutif et autonome. <\/p>\n\n\n\n

Parfait pour une entreprise en effervescence comme Rien Ne Va Plus. <\/p>\n\n\n\n

So chic !<\/em><\/p>\n\n\n\n

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Les mots doux<\/h2>\n\n\n\n

\u00ab Proposer la s\u00e9lection de lunettes la plus pointue du march\u00e9 fait de l\u2019image et du design l\u2019enjeu principal d\u2019un site web.<\/em><\/p>\n\n\n\n

Lors de notre rencontre avec l\u2019\u00e9quipe de WS Interactive nous avons \u00e9t\u00e9 s\u00e9duit par leur d\u00e9marche. Les \u00e9tapes interm\u00e9diaires de cr\u00e9ation, notamment la r\u00e9flexion en commun sur notre strat\u00e9gie web, notre positionnement, nous ont permis de poser un contour au design. Puis le travail de zoning nous a amen\u00e9 \u00e0 r\u00e9fl\u00e9chir l\u2019interface en terme de sch\u00e9ma d\u2019interaction avec l\u2019utilisateur.<\/em><\/p>\n\n\n\n

WS Interactive a su faire preuve d\u2019une v\u00e9ritable force de proposition, comprendre nos attentes et nos besoins pour les r\u00e9interpr\u00e9ter de mani\u00e8re toujours plus cr\u00e9ative. C\u2019est une \u00e9quipe tr\u00e8s r\u00e9active et accessible avec laquelle nous avons beaucoup de plaisir \u00e0 travailler.<\/em>\u00ab\u00a0<\/p>\n\n\n\n

L\u2019\u00e9quipe SMJP Diffusion<\/strong><\/p>\n\n\n\n

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Entreprise sp\u00e9cialis\u00e9e dans les montures optiques et le design-wear haut de gamme.<\/p>\n","protected":false},"featured_media":1207,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"references_categorie":[44],"references_tag":[],"class_list":["post-1206","references","type-references","status-publish","has-post-thumbnail","hentry","references_categorie-produits-services"],"yoast_head":"\nUn site web-to-store lunettes par l'agence web, WS Interactive<\/title>\n<meta name=\"description\" content=\"Un site \u00e9volutif et graphique qui propose une s\u00e9lection de montures de marques de luxe pour Rien Ne Va Plus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wsinteractive.com\/fr\/references\/creation-site-web-corporate-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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