The first site is a thematic, institutional and educational site. The second is dedicated to the training offered by the association.
The purpose of the institutional site is to present the organization and its missions, highlighting the importance and the challenges of the safety culture for the companies concerned.
The second site provides quick access to the various training courses (continued education, online, etc.) offered. Trained people are more qualified and prepared to react and adopt the appropriate behavior. Training is the key to a developed safety culture.
Thanks to two separate sites: the association’s educational site and the training site with a more commercial dimension, the messages could be better targeted as well as optimizing the hierarchy of the content. From two strategies, WS developed the coherence of the image and the graphic imprint.
The two sites complement each other and illustrate the different missions of the association.