The Icsi, for Institute for an Industrial Safety Culture is an association created in 2003 working to promote a better safety culture in companies.
Lcsi organizes meetings and exchanges between industrial security companies and trade unions. The association is carrying out important fundamental work: alerting, discussing, training and informing. Training is provided to improve employees’ knowledge and make them aware of the safety culture.
After being consulted, the web agency WS had the opportunity to support the association with a tailor-made digital strategy. This new project saw the birth of a new partnership to create two sites with distinct but complementary objectives.
The first site is a thematic, institutional and educational site. The second is dedicated to the training offered by the association.
The purpose of the institutional site is to present the organization and its missions, highlighting the importance and the challenges of the safety culture for the companies concerned.
The second site provides quick access to the various training courses (continued education, online, etc.) offered. Trained people are more qualified and prepared to react and adopt the appropriate behavior. Training is the key to a developed safety culture.
Thanks to two separate sites : the association’s educational site and the training site with a more commercial dimension, the messages could be better targeted as well as optimizing the hierarchy of the content. From two strategies, WS developed the coherence of the image and the graphic imprint.
The two sites complement each other and illustrate the different missions of the association.
As with every project, the WS team is totally committed to using all its talents. During strategic definition workshops, we design each template to identify content areas, user journeys.
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