CFAS’s message caters to two groups: apprentices and their future employers. On the one hand you have a young group of individuals new to the workforce. On the other hand, you have the future employers, who need a professional understanding of how CFAS works.
WS had to design a site that would engage both groups while communicating clearly and succinctly. It also had to hand over a site that can be easily managed by CFAS.
As a solution, the WS team defined a space both for apprentices and for professionals and future employers. The content adapts respectively to each audience.
Since the content varied, the interface was created to be as accessible as possible with careful ergonomics. Thanks to intuitive navigation and an optimized user experience, the website is natural and fluid. Users can easily find their way.
