PNR des Grands Causses: digital gains ground
WS has supported the Natural Regional Park of the Grands Causses in its digital transformation since the beginning of their online presence.
The park is part of our France's splendid natural heritage and is a source of pride in terms of sustainable development.
Their website had an existing home page but the park entrusted WS with the task of creating sub-pages in order to make it all more oriented towards social media (i.e.YouTube and Instagram).
A bit of web design in the park’s landscape
For the new pages of the website it was important to:
- showcase the park’s magnificent natural beauty
- provide inhabitants, tourists and the merely curious with relevant info
- respect the park’s SEO strategy
Such beauty deserved a platform that promotes it and makes it visible on other supports. WS pitched in to make this ambition a reality!
WS goes green
WS crew reshuffled the PNR of the Grands Causses website to encourage tourism and to ease access to information that affects inhabitants.
The numerous images highlight the natural beauty of the park and its exceptional territory.
Graphics are new, modern and highlight the sustainable approach of the Park.
Enough to make the curious take a trip to the Aveyron!
"At the PNR, our role is to inform inhabitants of the territory about the missions developed by the Park around economical sustainable development. The richness and diversity of our content as well as the prioritization of messages were a real organizational and structural difficulty in creating our website.
WS Interactive executed a long-term consultancy work on these aspects, starting with our identity, values and central message, to successfully rationalize the content in line with our strategy. WS Interactive's capacity to structure information depending on the different targets and their expectations allowed us to reach our goals in term of ranking and messages."
Nadège GRIMAL, PR and Mission Manager
PNR des Grands Causses
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