At WS, a redesign is not just a hastily executed new design. We wanted to go back to fundamentals and do an exhaustive job of discussion and analysis. We asked ourselves a lot of questions. With whom are we talking? What are the expectations? How can the site guide the user?
Listening is a key strength at any agency.
We therefore brought in the diverse players of the project and gave them the floor. The objective? Identify all the issues, respond to them, without compromising! The key is to keep the user at the center of the process. How did we do it? Through the development of user scenarios. We tell lots of stories at WS. Our imagination and creativity are never completely sated!
The user scenarios establish the behavior of the latter on the website. This is essential for designing user interfaces. The scenario helps the team understand and focus only on the users’ goals, and thus make the interface as logical and intuitive as possible.
We give you the complete project in a dedicated Making Of.