This new site had to reach and clearly address four different targets: the patient seeking information, the future volunteer wishing to join the association, the possible donor and the future partner wishing to support the association.
The site focuses on the patient, the heart of the activity. However, the web project should not forget the volunteers and other actors essential to the proper functioning of the association: partners and donors.
While putting the patient at the heart of the project, the site must encourage future volunteers to join the association and convince potential partners to raise funds. The site must also showcase the association and make it simple to give a donation.
